How deep learning will transform marketing

In this episode of ADWEEK’s Adspeak, Jeremy Fain, co-founder and CEO of Cognitiv, explores how deep learning is reshaping the future of advertising.

Jeremy explains why the true power of AI in marketing comes from leveraging large datasets, predictive algorithms, and real-time optimization, not just generative tools.

He details how marketers can use first-party data, deep audience signals, and continuous learning loops to improve targeting, personalize creative, and drive stronger campaign results.

From predicting creative performance before an impression is purchased to capturing incremental profits at scale, Jeremy will show you how brands can turn AI into a competitive advantage and help marketing teams operate more effectively in an increasingly data-driven advertising environment.

What you’ll learn:

• Why deep learning is fundamentally a big data problem and not a creative tool

• How to position media in the middle of the marketing process rather than at the end

• Log-level data framework to maximize algorithm performance

• How to predict creative performance before buying impressions

• Competitive advantage with massive 3% incremental improvements

• How to deploy AI as a means to increase efficiency, not reduce headcount

About the guest:

Jeremy Fain is co-founder and CEO of Cognitiv, a thought leader in AI and deep learning applications for advertising, known for his expertise in leveraging machine learning to optimize marketing performance and campaign targeting.

With his background in interactive marketing and experience at companies such as Digitas, he has pioneered approaches that apply deep learning algorithms to advertising data, among other things, to unlock the full potential of first-party data and consumer behavior prediction beyond generative AI.

His work at Cognitiv has demonstrated measurable improvements in campaign efficiency and creative performance, making this conversation essential for marketing leaders looking to stay competitive through data-driven innovation and algorithmic optimization.

This article was first featured Adweek.com.