History repeats patterns. The breakthrough invention that changes everything is rarely the most powerful invention. That’s the moment those inventions permeated everyday life. Electricity changed society not at power plants, but when switches appeared in homes. The Internet has become ours through browsers. Mobile phones have become powerful with the growing ecosystem of apps on them.
AI is no exception.
Where AI meets people
AI is getting smarter and smarter and will continue to do so. But to change the way people live, we must answer where, how, and to whom this intelligence will reach. This will define the next chapter of AI.
AI no longer just answers. While individuals have the final say, we are entering an age of agents who take actions on our behalf. But before you can act for someone, you must first know about them.
That’s why it matters where AI meets people. The entry point is where the AI understands humans and builds trust. The best AI experiences come from the devices that know you best.
This is something Samsung has spent years building. Phones are the closest thing to us and are with us every day. Tablets are where we create and learn. The watch reads signals such as sleep and heart rate. Televisions and connected appliances add context from where we live. And from foldables to intelligent eyewear, new form factors expand where AI meets. Together, a more complete picture of a person’s needs is formed.
These entry points are powerful when they work together. Signals from various devices provide timely assistance. The sleep tracked by your watch shapes your schedule for tomorrow and keeps you informed. At its best, AI works quietly in the background, bringing these moments into a consistent experience. That’s why we’ve spent years building an ecosystem to not only reach more moments, but connect more moments.
Built on a foundation of openness and trust
Samsung isn’t doing this alone. The platform that changed the world was the most open. The web was. Mobile operating systems were similar. With SmartThings, we unify devices, services, and partners into a single connected experience, creating an open standard for the industry. Openness allows the best ideas to reach people faster. And rather than just layering intelligence on top, we design how AI works at the center to serve each individual in context.
But being open isn’t the only goal. An even more difficult challenge is to make intelligence personal and authentic. The world’s best intelligence should be delivered to people through everyday devices. But what makes it personal is understanding the user and keeping that understanding safe. That is our responsibility.
As AI becomes more personal and agentic, trust becomes the foundation. People need to know and remain in control of what AI is doing for them.
This is why the trust is not added at the end. Samsung Knox secures each Galaxy device and the connections between them. As intelligence moves between devices, it’s important to protect what flows between devices. Most personal data remains on the device, allowing people to understand and maintain control over how AI works.
The next chapter of the galaxy
That same understanding shapes the devices we build. As AI becomes more personal and capable, form becomes more important. AI helps you do many things at once, and a screen that bends and folds allows you to do even more. This is what makes foldable so special. You can get it folded or open a larger stage. Throughout this journey, Samsung has continued to make foldable devices thinner, lighter, stronger, and more immersive.
AI is also essential to health. How we sleep, recover, and care for ourselves adds up to the daily choices we make. Familiar devices like watches track these signals to ensure a better day.
The upcoming Galaxy Unpacked will show you what happens next by bringing all of this together. That means delivering more personal and natural AI experiences on a foundation that more partners can build on. The question that opens the next era is not who has the smartest AI, but who understands people best and turns that understanding into trusted experiences.
We intend to walk this path openly and responsibly, starting with the devices already in our customers’ hands. We open our next chapter together in Galaxy Unpacked.
