Cairo, El Sewedy Electric has reduced process times by an average of 84% across 30 completed artificial intelligence projects, company executives said, as the Egyptian industrial group expands the technology across manufacturing, legal, human resources and customer service operations.
The company is also using AI to improve workplace safety, automate administrative processes, and develop remote monitoring tools for engineering projects, while pursuing additional technology partnerships following its collaboration with IBM.
“Artificial intelligence is now embedded in many parts of our business,” El Sewedy Electric Chief Marketing Officer Ahmed Negum told reporters. “Some applications increase productivity, others reduce costs and processing time, and others improve quality and enhance employee safety.”
In manufacturing, AI-powered vision systems can inspect production lines for quality defects and automatically stop production if defects are detected. The company also deployed AI tools to speed up quote creation, screen candidates, and help the legal department review contracts, identify risks, and generate contract templates.
The manufacturer also uses AI-enabled cameras throughout its factories to monitor compliance with personal protective equipment (PPE) requirements.
“The system detects when protective equipment such as helmets and safety vests are missing, alerts employees and notifies relevant managers,” Negum said. “This can improve safety compliance while reducing the need for manual inspections.”
Group Chief AI and Data Officer Hazem Shatila said El Sewedy Electric evaluates AI investments based on measurable business outcomes before deploying them at scale.
“We evaluate every initiative based on the value it creates through increased efficiency, reduced costs and improved customer experience,” Shatila said. “These expected revenues will determine which projects move from pilot to full implementation.”
The company recently introduced an AI-powered voice assistant to provide round-the-clock support to its electric vehicle charger customers, and is developing its “Site Vision” platform to enable engineering and construction customers to remotely monitor project progress using AI-powered video analytics.
“This platform will enable our customers to remotely track project progress, identify delays, understand their causes, and receive recommendations without frequent on-site visits,” Shatila said.
El Sewedy Electric said it has conducted more than 2,000 AI training sessions for employees and plans to expand AI collaboration with suppliers and customers as part of a broader digital transformation strategy. The company added that it plans to announce additional AI partnerships in the coming months.
