New Delhi: RHEI’s AI platform Made has launched Made Multi-Platform, a workflow designed to help creators transform a single long-form video into platform-ready clips, vertical videos, and thumbnails on YouTube, TikTok, Instagram, and Facebook.
The platform is also available in India and supports Hindi, making it important for creators and digital publishers working across regional and multilingual audiences.
The company said the new tool addresses the growing challenge for creators who need to adapt a single video to multiple formats for different platforms, feeds and viewer behaviors.
Long videos are no longer treated as a single asset. They often need to be repurposed into short clips, YouTube Shorts, TikTok videos, Instagram Reels, Facebook Reels, and platform-specific exports and thumbnails. This has made adapting content a major part of creators’ workflows, alongside original production.
Made Multi-Platform uses AI to reduce the repetitive work involved in this process. The smart clipping feature turns one long video into multiple short clips that can be used across platforms.
The Video Reframe feature converts landscape 16:9 footage to portrait 9:16 video and automatically keeps the subject in the frame. This tool can export YouTube Shorts, TikTok, Instagram Reels, and Facebook Reels videos in one pass.
The platform also includes a thumbnail generator that creates thumbnails based on what is likely to work for the creator’s audience.
Shahrzad Rafati, founder and CEO of RHEI, said creators no longer publish in one format to one audience.
“A single video should be a YouTube upload, a TikTok, an Instagram reel, a Facebook post, and a thumbnail that someone clicks,” Rafferty says.
She said that while this work has become part of being a creator, it shouldn’t take over the creative process.
“With Made Multi-Platform, we keep human creativity at the center while helping creators turn one idea into content that can travel across all major platforms,” said Rafferty.
RHEI said Made Multi-Platform is built on its media technology experience and proprietary rights-cleared content data. The company said it has over 8PB of proprietary content data and is working with Warner Music Group, Sony Pictures, Universal Pictures, Lionsgate and Paramount.
For Indian creators, Hindi support adds a local language layer to their workflows as they increasingly grow by adapting the same content to different formats, platforms, and audience segments.
This announcement comes as creators and digital publishers seek workflow tools that allow them to extend a single content asset to multiple platforms without having to manually rebuild every version.
