Figma (FIG) turns AI into a pay-as-you-go revenue stream

• Figma (NYSE:FIG) is introducing credit-based, pay-as-you-go pricing for its AI capabilities, moving away from bundled access within existing subscriptions.
• This move turns Figma’s AI tools into a clear recurring revenue stream tied to usage rather than just seat count.
• Business customers are already using the new AI billing model, showing the approach is gaining early traction.

Known for its browser-first design and collaboration platform, Figma treats AI as a pay-as-you-go product rather than an included perk. By putting usage limits and credit systems on AI features, the company adjusts prices based on how often teams actually use these features. For investors tracking NYSE:FIG, this makes the link between AI adoption and returns even clearer.

This shift also fits into a broader pattern of software providers charging directly for AI, rather than absorbing costs within a standard tier. As companies test and scale design workflows that rely on AI, Figma’s credits and pay-as-you-go structure give them a way to better understand their usage over time.

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Two things that are working well for Figma that aren’t covered in this heading.

quick evaluation

• ✅ Price and analyst targets:Figma is trading at $17.98, approximately 51% below analysts’ price target of $36.88.
• ❌ Simply Wall Street Valuation:The stock is trading approximately 17.6% above the platform’s estimated fair value.
• ❌ Recent momentum: The stock has fallen 21.6% in the past 30 days.

There’s only one way to know when is the right time to buy, sell, or hold Figma. For our latest analysis of Figma’s fair value, check out Simply Wall St’s company report.

Key considerations

• 📊 By turning AI into a usage-based product, Figma will be able to offer customers a clear way to connect their adoption of AI tools to recurring revenue.
• 📊 As this model scales, we will monitor growth in AI-related usage, credit consumption patterns, and changes in customer spending by account.
• ⚠️Figma continues to be in the red. In this new model, the rising cost of using AI, stock price volatility, and execution risk are key issues to track.

dig deeper

For the full picture with more risks and rewards, check out our complete Figma analysis. Alternatively, you can check out Figma’s community page to see how other investors think this latest news will impact the company’s story.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts using only unbiased methodologies, and articles are not intended to be financial advice. This is not a recommendation to buy or sell any stock, and does not take into account your objectives or financial situation. We aim to provide long-term, focused analysis based on fundamental data. Note that our analysis may not factor in the latest announcements or qualitative material from price-sensitive companies. Simply Wall St has no position in any stocks mentioned.

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