Emily Blunt refuses to use AI in Spielberg’s film ‘Disclosure Day’

AI For Business


Emily Blunt took a very human approach to creating an alien language in Steven Spielberg’s new film Disclosure Day.

During the film’s press tour, Blunt said he turned down Spielberg’s offer to use AI to perfect the click sounds made by the characters in the film.

“He said, ‘You can do it with AI, or you can do it,'” Blunt told Entertainment Tonight earlier this month. “And I thought, ‘I have the confidence to make weird sounds.'”

Brandt said he plans to experiment with just the sounds in his bathroom and send another version to Spielberg.

“We’re clicking and humming and singing these weird Barry White-like low-pitched songs that have clicks mixed in with Morse code sounds,” Brandt said. “He just tried everything. It was like throwing it in the kitchen sink. I think he wanted it to be mathematical and not too scary.”

She said the final version audiences hear on “Disclosure Day” is an accumulation of layered noises that she recorded in a sound booth.

Spielberg’s extraterrestrial thriller, released Friday, also stars Josh O’Connor, Colin Firth, Colman Domingo and Eve Hewson.

While parts of Hollywood are embracing AI as a way to speed up production and save money, other parts of Hollywood are deriding and protesting the technology. Critics worry that AI could replace human workers, use their likenesses and voices without their consent, and devalue art.

So far, Brandt is unimpressed with AI.

She was shocked to learn about AI actor Tilly Norwood in a September 2025 interview with Variety.

“That’s really, really scary. Come on, agencies, stop doing that. Stop. Stop taking away our relationships,” Blunt told Variety.

In an interview with USA Today in April, Brandt also said that AI is a “very scary bubble to stick your head into.”

“My kids don’t go online and they’re young. As they get older and want to be more independent, it’s like they’re holding you by the ankle,” Brandt said. “At some point, they’re definitely going to want a phone. They probably want a phone now, but they’re not going to get one. It’s like having a drug dealer in your house who doesn’t pay rent and doesn’t really offer anything good.”

Brandt is not alone in criticizing AI, and others have taken legal action to protect their brands. For example, Matthew McConaughey has secured several trademarks aimed at protecting his likeness and certain iconic phrases. Singers Taylor Swift and Lionel Richie have also filed trademark applications for their likenesses.