Asana is introducing a new suite of products for organizations that manage work with human staff and AI agents, calling it its biggest product shift to date.
The suite includes Agentic Work Management, which aims to help teams manage work in a shared environment where AI tools work alongside employees. It also includes Asana Dash, which the company describes as an AI chief of staff for individual users, and a new set of AI teammates for functions such as marketing, operations, sales, and project management.
The announcement comes as businesses across Australia and the Asia-Pacific region continue to test how AI can be applied beyond small-scale pilot projects. According to Asana, only 14% of Australian organizations scale AI across multiple workflows, and 46% of Australian employees use AI on a weekly basis.
They claim that many companies struggle to move from experimentation to everyday use because it is difficult for staff to identify the right AI tools, use them within team processes, provide sufficient operational context, and keep tabs on data access and costs.
new products
At the heart of the announcement is Agentic Work Management, designed to provide teams with common planning, shared context, and governance when humans and AI agents collaborate. Asana positions the system as a way to reduce repetitive administrative tasks and help users identify the next task that requires their attention.
Asana Dash is intended for individual users. This tool is designed to track your goals, priorities, and work across teams and software tools. Capture follow-up actions from meetings, Slack conversations, and emails and turn them into structured work items within the Asana platform.
For teams, Asana has extended AI Teammates with a chat interface, in-product recommendations, a skills library for repeatable tasks, and integrations with software like Gmail, Outlook, Slack, HubSpot, Figma, and Canva. We are also introducing industry-specific AI agents for manufacturing, retail, and other sectors with specialized workflows.
The role of StackAI
This launch also reflects Asana’s acquisition of StackAI. This technology allows customers to orchestrate multi-step workflows that extend beyond Asana to systems such as customer relationship management software, enterprise resource planning systems, support platforms, contract databases, and custom infrastructure.
This expanded scope is aimed at linking planning and execution across different business systems while maintaining records of decisions and handoffs, one of the central challenges in implementing AI in the workplace.
Asana is also preparing a series of more targeted applications built on the same approach. This includes Asana Service Management for internal service teams like IT, HR, and facilities. Lead planning and product development with Asana. Asana Client Management for professional services teams that handle client delivery.
In IT service management, software connects ticket processing and project execution. In product development, this application is intended to help administrators model backlog work against release schedules. In professional services, client management products are designed to integrate client communication, project delivery, and internal resource planning into one system.
executive view
Asana CEO Dan Rogers called the launch part of the company’s long history in work management software.
“For 18 years, Asana has been solving one of the toughest problems in business: helping large teams coordinate across goals, decisions, and handoffs. The foundation we built—enterprise work graphs, shared memory, multiplayer coordination, and governance—is exactly what we need in the agent era. goes from helping individuals work faster to supercharging the entire organization,” said Rogers.
Joe Gaines, Asana’s APAC General Manager, tied this release to the region’s AI adoption patterns.
“Across Asia Pacific, organizations are rapidly moving from experimenting with AI to deploying it across the enterprise, but many still struggle to operationalize AI at scale,” said Gaines.
“Our research shows that organizations that successfully scale AI are 2.6 times more likely to redesign their workflows around AI, rather than simply layering AI on top of existing processes. The next stage of AI is to build systems where humans and AI agents can work together seamlessly to drive measurable business outcomes, and that’s exactly what our new product suite aims to deliver,” said Gaines.
Customer case
Asana cited early use cases of large organizations already using some of its AI services. FedEx implemented AI Studio and AI Teammates across marketing and sales and reported a 9x speed-to-market improvement and hundreds of thousands of dollars in operational cost savings annually.
In one marketing workflow, FedEx combined more than 24 reception forms into one process by using AI tools to create a go-to-market plan and creative brief. According to Asana, this change reduced planning cycles from weeks to days, freeing up more than 1,200 hours per year. For sales enablement, intake review time was reduced from 90 minutes to 30 minutes, and leadership teams used AI-generated summaries and status updates to gain visibility into global efforts.
Asana also mentioned the collaboration with COS, a fashion brand within the H&M group. Using AI Studio and AI Teammates across its marketing, ecommerce, and regional teams, COS reduced campaign setup time by 90%, doubled asset production to more than 1,000 assets per campaign, and saved nearly 3,000 hours of manual labor annually.
“Asana didn’t just improve processes; it redefined the way we work.”
Agentic Work Management, including AI Teammates and AI Studio, is available now. Asana Dash and new role-specific applications will be introduced gradually over the coming months.
