Microsoft CEO Satya Nadella said: Google is the “800-pound gorilla” that appeared in the online search space during the launch of the new Bing. It’s true that Google has dominated the online search space for several years, but change seems to be just around the corner.
With its AI-powered Bing search, Microsoft is reinventing the capabilities of the online search space and doesn’t hesitate to give Google a competition. It has been reported many times that Google is worried about the potential loss of its search domain. As such, the tech giant is reportedly ramping up his AI business. And now, according to the latest reports, Google plans to take the online search experience to the next level by adding artificial intelligence and video capabilities to its search engine.
Google adds AI features to search
According to a Wall Street Journal report, Google is doing its best to make the search experience more “visual, fun, personal, and human.” The company is reportedly looking to appeal to his Gen Z with this makeover and will change the way Google displays his web search results. AI features like chat, social media posts and short videos will also be part of Google Search in the future, according to the report.
A Google spokesperson told CNET about the transformation of online search: It enables new features such as multi-search, adds visual exploration capabilities to results pages, and introduces new ways to view a wide range of perspectives and content formats. /O and Search On look forward to continuing to build on these efforts in many ways. As Search evolves, providing quality information and supporting a healthy and open web will continue to be core to our approach. ”
AI and Google
Google has been focusing on AI products, and introduced the AI chatbot Bard in February. Chatbots are currently available to a small number of users in certain regions. Bard is currently in development, so it may not be accessible to everyone. The chatbot launched pretty quickly in his February, and a factual error was mentioned in one of his launch announcements as well.
Bard came after the release of OpenAI’s ChatGPT, but a former Google engineer recently said Google could have released an AI chatbot long ago, but didn’t for security reasons.
