Google aims to improve its search engine to be “visually appealing, easily edible, personalized, and human.” With a focus on serving young people around the world, the company plans to move away from the traditional ’10 blue links’ format of displaying search results. According to The Wall Street Journal, the changes include incorporating a human voice into search engine results.
The move comes at a time when artificial intelligence (AI) applications such as ChatGPT are gaining popularity and have the potential to change the way businesses and society operate. Google’s plan is to make the search engine more engaging and conversational, allowing users to converse with her AI program in natural language.
The technology giant’s upcoming annual I/O developer conference will showcase new features that allow users to interact with AI programs. The project, known as “Magi,” will let users converse with search engines, according to the WSJ.
Generative AI will become a buzzword in 2023, with many applications in the public eye and companies scrambling to develop similar products. Google’s search engine revamp is part of this trend, and the company hopes a more conversational and engaging search engine will appeal to young people and become an integral part of their daily lives. .
The revamped search engine incorporates more visual elements to help users quickly find what they’re looking for. Google plans to use AI algorithms to personalize search results based on personal preferences, making the search experience more bespoke and intuitive.
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