Former COO leads YouAppi’s global expansion and innovation, accelerating verticalized, AI-driven growth strategy across mobile and connected TV
Palo Alto, California, May 6, 2026 /PRNewswire/ — YouAppi, the connected TV advertising platform driving mobile growth and part of the Affle Group, today announced the following appointments: Nisan Citrit As CEO. In this role, Mr. Schitrit will lead YouAppi’s next phase of AI-driven product innovation, cross-screen platform expansion, and global growth.
Anuj Khanna Sohum, Affle Chairman, MD and CEO
Nisan Sitrit, CEO of YouAppi
Mr. Nisan has been a key member of YouAppi’s executive team for 10 years and brings deep operational expertise to the CEO role. He led YouAppi’s expansion into global markets and most recently served as COO, overseeing all core business functions. Nisan also serves on advisory boards for major organizations in the advertising ecosystem, providing strategic guidance on topics such as advertising. scam Prevention and industry standards.
Consistently recognized in major industry benchmarks such as the AppsFlyer Performance Index and Singular ROI Index, YouAppi has earned honorable mentions for performance excellence for leading global brands and delivers measurable results linked to conversion across industries.
As marketers increasingly seek integrated strategies across mobile and connected TV, YouAppi’s integrated, AI-first, vertically-focused approach is well-positioned to address this change, enabling brands to drive more consistent and effective user journeys.
“Nissan plays a pivotal role in shaping our strategic initiatives and his YouApp “His appointment as CEO reflects our focus on building strong future-ready leadership within Affle Group. Nissan’s business depth and strategic clarity are critical to expanding our cross-channel platform capabilities and delivering sustained, long-term value as we drive our 10x growth vision and deepen our AI-first innovation strategy.” Anuj Khanna Sohum, Chairman, MD and CEO of Affle.
“YouAppi has established itself as a trusted partner for the world’s leading mobile advertisers, and I’m excited to build on this strong foundation and lead the team into its next chapter. As the ecosystem evolves, we will focus on scaling innovation, evolving our cross-channel capabilities, and helping our customers unlock greater value through more intelligent, data-driven strategies.” Nisan Sitrit, CEO of YouAppi, said:
About YouApp
YouAppi is the leading growth platform for mobile and connected TV advertisers, driving premium user conversions. Leveraging proprietary AI technology, we enable scalable and sustainable growth for advertisers across industries such as gaming, e-commerce, entertainment, lifestyle, and finance. YouAppi is part of Affle Group, a global technology company driving AI-powered consumer intelligence. For more information, please visit www.youappi.com.
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ashley schmidt
Director of Marketing
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Source YouAppi
