Today, less than 1% of transactions are done by agents. Trulioo’s CPO believes this percentage could reach 75% within a year, but much of the industry does not have a trust framework in place.
Zach Cohen is Chief Product Officer at Trulioo, a global identity verification platform that helps financial services companies manage identity verification and transactions across international markets. He leads product strategy at the intersection of AI governance, fraud prevention, and digital identity, and joins FNN to explain what the financial industry is missing as agent commerce moves from theory to real-world deployment.
In this episode:
- Why agent commerce could explode from less than 1% of transactions to the majority within a year, and why the industry isn’t moving fast enough to keep up.
- Why the trust gap in agent commerce is a governance issue, not a functionality issue
- Know Your Agent (KYA): What is the difference between non-human agent verification and KYC and KYB, and what does it actually do?
- Agents create new attack surfaces, from prompt injections to fraud rings operating at machine speed
- Where are the gaps between Singapore’s IMDA agent AI governance framework and regulations and current practices?
- Why Zack’s advice to all starting companies is to build a governance framework before you even touch a product.
