Ross Video and Highfield AI have partnered to add AI-assisted graphics to the Ross ecosystem.
This partnership works within your current graphics workflow, but requires less human input. HighField AI helps generate production-ready graphics by analyzing the story context within Ross Inception, identifying appropriate Ross XPression graphic templates, and assembling relevant content such as text, quotes, visuals, and data while applying editorial and branding rules. Content assets can be acquired through Ross Streamline, and graphics are rendered and deployed through XPression.
It can be used to create news and sports lower thirds, match screens, player profiles, and full-frame visuals.
Ross Video and Highfield plan to expand this partnership to other production tools in the future.
“Broadcasters don’t need AI to force them to restructure their operations; they need intelligent tools that support the workflows they already rely on,” said Tehseen Akhtar, senior director of product management at Ross Video.
Ofir Benovici, CEO and co-founder of HighField AI, said: “HighField AI transforms story context into production-ready graphics in seconds. Our partnership with Ross brings a conversational workflow to live production, making it easy to create graphics by simply asking for what you want. Producers can request match graphics and player comparisons, and the system builds on the fly using broadcaster-specific templates and assets. HighField AI allows production teams to create graphics faster, maintain consistency, and maintain full control of their brand without changing how it works.”
