Human curiosity is limitless, and now you can ask Google. The era of carefully selected keywords and queries is giving way to a more intuitive and conversational experience. Search by natural language, images, and videos.
For advertisers, this presents a pivotal opportunity to discover AI and AI. The definitive way to do it is AI Max for Search CampaignA one-click solution to expand your existing keywords using . partial match Keywordless technology to find new types of queries that you couldn’t predict. Then, adjust your ads and landing pages in real time to match customer intent.
Already, advertisers using AI Max for Search campaigns have seen a 27% increase in conversions at similar CPA or ROAS compared to campaigns that primarily use exact match or phrase match keywords.1 Here are case studies of three brands that are already successful.
At ClickUp, we wanted to be able to run marketing with the same speed and simplicity as our apps, with an all-in-one workspace built to help teams work efficiently.
While countless productivity apps compete for attention, its mission was clear. It was about cutting through the noise, reaching decision makers, and turning curiosity into adoption. But it wasn’t that simple. ClickUp needed a strategy to generate leads, acquire new customers, and grow further while maintaining an efficient ROAS.
Since adding AI Max, ClickUp has seen a 20% increase in incremental conversions.
Last year, the company’s marketing team was one of the first to adopt AI Max for Search campaigns. They started with a test campaign that combined three best practices: matching search terms, customizing text, and expanding the final URL. This was combined with an automated bidding strategy, a setup built to capture higher-value demand. After seeing positive results in initial testing, the team expanded testing to over 400 campaigns.
This approach paid off. ClickUp has seen significant growth since adding the AI Max for Search campaign. Incremental conversions increased by 20%, return on ad spend (ROAS) increased by 16%, cost per acquisition (CPA) decreased by 22%, and conversion rate increased by 15%.
Royal Canin is a brand that focuses on pet nutrition, creating formulas tailored to specific needs such as breed, age, and health status. Marketing must be equally precise and responsive to pet owners at critical moments of need.
When the brand was preparing to launch a new paid search campaign in the Czech Republic, the main challenge was not only growth; efficient growth. The team at Royal Canin needed to answer an important question: how to significantly increase conversions without increasing CPA.
To achieve this, Royal Canin enabled AI Max for Search campaigns with carefully structured A/B tests. The team leveraged search term matching to capture and convert previously unreachable, highly specific, long-tail queries from concerned pet owners, such as “How many times a day should I feed my puppy?”
Royal Canin was able to tailor creative to customer interests. This was critical to leveraging entirely new queries and maximizing relevancy.
With text customization, you can now tailor your ad copy to accurately answer these queries on the fly. The results were revolutionary. AI Max for Search campaigns increased conversions by 263% and significantly reduced CPA by 73% for the brand while maintaining the same spend levels.
Lorena Oaie, Global Media Manager at Royal Canin, explains why AI Max is a “game changer.” “You can tailor your creative to your customers’ interests, which is important to take advantage of entirely new queries and maximize relevancy when appearing in the new search experience.”
Klook, a global leader in booking travel activities and services, was facing increased complexity in its marketing strategy due to rapid geographic and inventory expansion.
With travel trends constantly changing and the number of destinations increasing, the brand’s main challenge was to effectively capture new keywords and dynamically map them to the most relevant landing pages.
Klook’s campaign was able to capture entirely new long-tail queries such as “things to do in Shinjuku”.
Klook integrated AI Max for Search campaigns to turn this complexity into an advantage. By leveraging the full power of AI Max, Klook’s campaign was able to capture entirely new long-tail queries such as “things to do in Shinjuku.” Google AI then accurately interpreted the user’s intent and generated customized ad copy that directed users to a broader search landing page rather than a specific activity page.
result? A more engaging and relevant ad experience increased conversion value by 161% and ROAS by 25% within one month.
By adopting AI Max for their search campaigns, ClickUp, Royal Canin, and Klook have proven that serving customers in this new age of search requires a new kind of strategy. The strategy is built on an AI-powered foundation that can adapt, customize, and connect at the speed of curiosity. start Build a new search strategy today.
