abu dhabi, united arab emirates, eToro, the trading and investing platform, today announced the launch of the eToro App Store, a marketplace where investors and developers can build, share and access trading and analytical applications directly within the eToro platform.
Bringing together developers, startups, professional investors, and everyday investors, the eToro App Store forms the foundation of a new builder economy for investing, allowing you to create, share, and scale financial innovation across eToro’s global community of millions of investors.
Dedicated portal for builders
eToro is introducing a Builder Portal alongside the App Store, giving third-party developers, quantitative strategists, and partners structured access to eToro’s APIs, agent skills, MCP servers, and CLI tools, as well as technical documentation and other development resources.
Through this portal, partners and builders can develop and distribute applications to millions of users through eToro’s global platform. Users can also create and publish their own tools using AI-powered no-code capabilities, allowing them to transform their expertise into scalable solutions and reach users around the world.
An app that allows you to quickly explore
Users can find applications by category or featured list and install them with one click. At launch, the eToro App Store will feature an array of applications designed to enhance your investing experience through additional tools, automation, and insights.
Apps built on eToro plug into core platform features such as:
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algorithmic trading – Execute trades programmatically with low-latency order entry
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social analysis – Analyze smart portfolio performance with professional investors
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market monitor – Stream price data for cryptocurrencies, stocks, ETFs, commodities, and more
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portfolio tools – Set up rules-based rebalancing and track gains and losses across your portfolio
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smart watch list – Get and manage private and public watchlists
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Feed and community integration – Access user and instrument feeds and publish posts directly from the app.
Commenting on the launch, Yoni Assia, co-founder and CEO of eToro, said, “Investing has always evolved with technology, and AI is accelerating it in ways that were unimaginable just a few years ago. eToro App “The Store opens the door to financial innovation for anyone with an idea. Developers and quants can finally connect directly with millions of retail investors, and those investors finally have more flexible, user-designed tools than ever before.” I wanted it. This is the true form of opening up financial innovation. ”
The eToro App Store is being rolled out to users in target markets, with expanded functionality and additional app categories planned throughout the year.
contact address
Media – pr@etoro.com
About eToro
eToro is a trading and investment platform that allows you to invest, share and learn. The company was founded in 2007 with a vision of a world where everyone can trade and invest in a simple and transparent way. It currently has 40 million registered users from 75 countries. We believe there is power in shared knowledge and that we are more successful when we invest together. That’s why we created a collaborative investing community dedicated to giving you the tools you need to grow your knowledge and wealth. eToro holds a wide range of traditional and innovative assets and allows you to choose how to invest: trade directly, invest in a portfolio or imitate other investors. For the latest news, visit our media center here.
