AYTM, an AI-assisted insights platform, brings real-world consumer research challenges to the next generation of problem solvers.
san francisco, April 14, 2026 /PRNewswire/ — AYTM (Ask Your Target Market), an AI-powered insights platform that helps the world’s leading companies move from curiosity to understanding, announces its sponsorship of AI Adventure Hackathon 2026 at the University of California Pomona College of Business.
Sponsored by the Mitchell C. Hill Center for Digital Innovation, this hackathon challenges students of all majors to apply AI to real-world problems. AYTM will partner with the Sponsored Issue Challenge to present teams with real consumer research summaries. These are the same types of challenges that the company’s platform helps enterprise clients solve every day. The event will run from March 20th to April 16th and will conclude with the finalists’ presentations at CPP’s AI Fair.
“Consumer insights has always been about asking the right questions to the right audience. What’s changing is the speed, the scale, and the stakes. We want our students to engage directly with these realities, not as a classroom exercise, but as real problems that real customers are trying to solve.”
— Lev Mazin, aytm CEO and co-founder
This sponsorship reflects AYTM’s commitment to developing the next generation of insight leaders. As AI reshapes the way research is designed, conducted, and interpreted, industry has a responsibility to ensure emerging professionals have hands-on experience with the technologies that will define their future. By exposing students to real platform features and real research questions early on, aytm invests in a talent pipeline that understands both the power and rigor that modern consumer insights demand.
“AYTM’s sponsorship of CPP AI in the Business Hackathon is exactly the kind of investment our field needs. The students who participated in this challenge didn’t just learn about AI-powered market research; they built it, tested it, and delivered results actionable enough for actual product launch decisions. That’s learning by earning in the age of AI! That’s the next generation of researchers. We’re grateful to AYTM for believing in them.”
— Cal Poly Pomona AI at Business Hackathon Organizing Committee
About aytm
aytm is an AI-powered insights platform that enables brand, marketing, and innovation teams at the world’s largest companies to move from curiosity to understanding. The platform brings together samples, survey creation, data analysis, and insight delivery in one place, supporting quantitative, qualitative, and hybrid research with 100 million respondents in over 50 countries. For more information, please visit www.aytm.com.
