Supermarket giant integrates into ChatGPT app
Carrefour, the leading French supermarket, has announced a new tool that allows customers to prepare their grocery shopping using ChatGPT. This is a first for a major European food retailer.
The feature will be available starting March 26 and will allow users to create shopping carts, search for products, and suggest meal plans through a voice or written interface.
It is integrated into ChatGPT’s mobile app, alongside services such as Booking.com and French marketplace Leboncoin.
Users can access the service by searching for Carrefour in the list of applications on ChatGPT’s home page.
Customers can also ask the chatbot for recipe suggestions, check whether an item is in stock, and select shipping options.
The system suggests substitutions when a product is unavailable, provides recipe portion guidance, and explains delivery options. Orders must still be completed on the Carrefour website and an account is required.
Direct payments via ChatGPT are currently not available.
Carrefour’s AI plan
“By launching ChatGPT, Carrefour reaffirms its position as a pioneer in artificial intelligence, which is at the heart of its strategic plan. We offer ChatGPT users a new way to shop and a simple and seamless purchasing process,” Carrefour Executive Director Emmanuel Grenier said in a press release.
The move targets the estimated 26 million ChatGPT users in France and is part of Carrefour’s strategy to increase its market share in the sector, which currently stands at around 22%, with a goal of 25% by 2030, according to market analysis firm Kantar.
AI is central to this strategy. Carrefour launched the Hopla chatbot on its e-commerce site in 2023, which was replaced by Hopla+ in 2025. We are also working with Google to enable shopping through the Gemini AI assistant.
