Tesco Mobile has partnered with streamer, influencer and ‘I’m a Celebrity…’ winner Angry Ginge to help children and parents learn how to spot misinformation and fake AI-generated images and videos online.
The partnership comes as more than half of UK children report that they believe AI-generated images, videos and news articles are real. An astonishing 54 percent of parents say their children spread misinformation on their social media channels. This problem also applies offline, with 42% saying their children spread fake news in their classrooms, on the playground, and among their friends.
New movie teaches families how to spot fake content
To support families navigating this growing challenge, the YouTube star and mobile network have released a new film aimed at educating children about the potential dangers of fake videos and manipulated content, not only on social media platforms, but also within the comments and live chats of online games. This film provides helpful guidance on how to tell when something online isn’t real, and what steps to take if it’s not.
The campaign comes in response to growing concerns among parents about misinformation. This is supported by Tesco Mobile’s online safety partner Internet Matters, which provides Digital Matters, a free online safety learning platform. According to a survey by Internet Matters, 8 in 10 parents say it’s their biggest worry, even more so than screen time. Yet, currently less than half of online safety conversations contain misinformation.
According to a new survey, 72% of parents say they’ve had to correct their child after believing something online that later turned out to be wrong. 74% admit that they themselves are not sure if an image or video is real.
support school
The film is part of a national campaign by Tesco Mobile to improve online safety education for young people. As part of this initiative, Tesco Mobile is providing grants worth £200,000 to primary schools across the UK. These grants will be used to help schools invest in classroom technology, resources, and training to support online safety education.
The mobile network chose to partner with Angry Zingy because of its popularity with young people and its potential to influence them with educational messages. Additionally, the study revealed that almost half of children trust influencers more than traditional news sources.
Streamer and influencer Angry Gingi said:
“So many fans sent me AI-generated clips of themselves that they really thought were real. When I was in the jungle, someone created a deepfake that tricked people into believing I had a girlfriend, and it spread all over the news and social media. How convincing can technology be? , it’s scary to know how you can get caught if you don’t really question some of the key signs.With such a large number of young followers, I feel that influencers have a responsibility to help kids understand what’s real and what can change, because we are their trusted voice. ”
Families, teachers, and schools can access online safety films using Angry Ginge here. Learn these simple tips and spark a conversation about what’s real and what’s not online. It is also scheduled to be screened at elementary schools across the country.
Further insights
Dr. Martha Deiros-Corrado, a clinical psychologist who is also supporting the campaign, said:
“Children are naturally more vulnerable to misinformation because they are still developing the critical thinking skills needed to question what they see online.As compelling AI-generated images, videos, and stories appear in their feeds, it is difficult to tell fact from fiction. Repeated exposure to very difficult and misleading content can be confusing and worrying for children. Initiatives like this help give parents and primary schools the tools to help young people stop, question and think critically about what they are seeing online.
Sally Marriott, chief technology officer at Tesco Mobile, added:
“As a parent, I see every day how rapidly the online world is evolving and how important it is to help our children navigate it safely. As AI and misinformation become more sophisticated and harder to spot, it’s vital that we give young people the right skills early on. That’s why we We are extremely proud of our partnership with Matters and the award of £200,000 to primary schools, which will help them question what they see, understand how AI works and give them the tools they need to stay safe.”As they explore the digital world, we will ensure the next generation can reap the benefits of technology with greater confidence, resilience and awareness. ”
How to participate
Find out more about Tesco Mobile’s ongoing efforts to support online safety. https://www.tescomobile.com/why-tesco-mobile/little-helps/online-safety
You can specify the elementary school here.
If you are an elementary school teacher, you can apply for a grant. here.
Applications and nominations are accepted until Sunday, May 3, 2026. All primary schools in the UK are eligible to apply.
