Indonesian entrepreneurs are increasingly leveraging artificial intelligence (AI) in their business operations, according to a February 2026 Jakpat survey.
In business operations, AI is often used to perform creative tasks and develop ideas.
By generation, Millennial entrepreneurs rely the most on AI to generate content and ideas, at 56% each.
“Gen Z, on the other hand, is more likely to use it in their marketing strategy,” Jakpat explained in the report.
Details of AI usage in business operations by Indonesian entrepreneurs by generation as of February 2026.
Content production support
- Gen X: 35%
- Millennials: 56%
- Gen Z: 48%
Idea creation
- Gen X: 24%
- Millennials: 56%
- Gen Z: 45%
Marketing strategy support
- Gen X: 26%
- Millennials: 34%
- Gen Z: 41%
Administrative and data support
- Gen X: 22%
- Millennials: 30%
- Gen Z: 27%
customer communication support
- Gen X: 8%
- Millennials: 26%
- Gen Z: 23%
The online survey was conducted between February 5 and 6, 2026, targeting 442 business owners aged 17 to 50 across Indonesia. The survey has a margin of error of less than 5%.
“Disclosure: This is an AI translation of the original article. While we strive for accuracy, please note that automatic translations may contain errors and slight inconsistencies.”
