Hattan Perfumes grew its presence in the UAE through a visually-driven AI video campaign on Instagram created in collaboration with Svyazi. creative agency.
The brand’s main objective from the beginning was to increase awareness and establish a strong premium visual presence. The video was also intended to be shown on screens at the Tib Al Hazm fragrance exhibition in Abu Dhabi, while also supporting a planned paid social campaign to attract new followers and customers.
The campaign targeted women between the ages of 25 and 50 who are interested in luxury fragrances, luxury products, and niche beauty brands.
Instagram was chosen as the primary platform because it is the primary discovery channel for fragrance and beauty brands in the region, especially for visual-based storytelling.
The exhibition screen was chosen to strengthen the brand’s credibility in a physical luxury environment and reach an audience already interested in niche perfumery.
These channels worked together to support both awareness and positioning goals: digital for reach and engagement, and trade show for premium brand recognition.
The 26-second long video depicts multiple frames of crisp visuals, with the anchor line: “Maison Hattan reveals a new chapter.” The campaign exudes luxury and is backed by classical music that further enhances the perfumer’s elite credentials.
In the first shot, a bottle of Hattan perfume is sketched by the artist. The bottle then goes through all the stages of production, from engraving the metal fittings to forming the glass perfume bottle in the kiln. We are also particular about the fragrance, and we carefully place Hattan perfume beads into the bottle.
Svyaj. Creative Agency was responsible for the creative concept, production and post-production of the campaign. The campaign was launched in September and ran for one month in the UAE.
As a result, the video achieved 9,005 views on its own at the time of publication and was viewed by more than 3,000 visitors at the Teeb Al Hazm fragrance exhibition.
