In addition to emerging innovators, global and Indian industry giants such as Adobe, Netflix, Sony, Collective, Inshorts, KukuFM, and Whistling Woods International will be showcasing their cutting-edge AI tools and innovative media technologies.
Visitors also experienced AI-powered game development in real-time, from concept generation to playable prototypes, and worked on AI-built video games within an interactive game lab environment.
The live studio environment demonstrated AI-assisted filmmaking, evolving prompts into scripts, visuals, and cinematic sequences in real time, redefining digital storytelling workflows.
The newsroom installation, in collaboration with startups AWS, BharatGen, India Today, and Kalasetu, showcased how AI agents are streamlining newsroom operations and transforming the future of media operations, from automatic content generation to voice command-based editorial management.
Inspired by mythological messengers, the immersive Narad Muni installation demonstrated the power of interactive intelligence as an AI-powered large language model transformed real-world questions into dynamic, conversational user experiences.
A dedicated cinema space showcased approximately 150 AI-generated films hand-picked by NFDC, LTIMindtree, and Adobe, giving visitors the opportunity to unwind while witnessing the artistic and technological evolution of AI-driven filmmaking.
Through live demonstrations, Content Creation Lab Powered by Adobe creators experienced end-to-end AI workflows across video, audio, and images, including text-to-video and image-to-video storytelling, generative editing, and rapid content iteration. This showcase highlighted how AI simplifies complex production processes, automates editing, enhances visuals, and accelerates storytelling from concept to final output. Overall, this experience showed that AI can be a catalyst for faster, smarter, and more scalable multimedia content creation.
