These days, content creation can feel like a full-time job. For solopreneurs who run a podcast and active social channels alongside client work, maintaining a consistent presence without teammates can be difficult.
“We wouldn’t be producing this level of content without AI,” said Katrina Purcell, COO of Fractional and host of the podcast Managed Chaos. Purcell produces a weekly podcast and publishes related content on LinkedIn, Substack, and a blog on his website. AI tools like Riverside for transcripts and Gemini for content ideation and creation make that possible, she said.
Katrina Purcell is the COO of Fractional and host of the Managed Chaos Podcast. Isa Zapata (BI)
Here, Purcell and two other solopreneurs share concrete ways to integrate AI into their processes to make content creation more seamless.
AI helps optimize content across different platforms
“I’ve never thought of myself as a creative person who creates content,” Purcell told Business Insider.
Before generative AI, she struggled to identify what content in her podcast would perform well on different platforms, often choosing the “lazy route” and just publishing the same copy everywhere.
She is currently training custom gems at Gemini to help create tailored content for different platforms.
“I gave the company brand guidelines for the podcast, told them they were adept at SEO and knew all the latest content trends, and asked them to come up with content based on the transcripts,” she said. Here are the prompts she uses:
- What LinkedIn posts will be popular this week?
- What should Substack be like?
She makes some light adjustments and edits, but the AI does most of the heavy lifting.
Recently, she used this process to write a Substack post based on a podcast episode. Readers contacted me to tell me how valuable the post was to them and asked how long it took. She had to admit that thanks to the AI, it took no time at all.
Purcell uses AI to optimize her social media content. Isa Zapata (BI)
Purcell added that they are continually training this Gem based on new information about their goals and audience, and are constantly “closing the content loop” by telling them how different posts are performing.
AI speeds up execution processes
Creativity has never been a bottleneck for Gigi Robinson, who has been a social media creator since college and now runs a consultancy called Host of Influence, helping other creators build their brands. From idea to finished post was creativity.
Gigi Robinson runs the consulting firm Hosts of Influence. Joel Arbaje (BI)
Instead of worrying about optimizing every aspect of your post, AI can help you get your posts done instead of focusing on perfection.
For example, she can now quickly create LinkedIn videos based on trending news articles. She asks you to copy and paste some of her favorite trending articles into ChatGPT and generate specific talking points in your brand voice. From there, she can immediately ad-lib the video without having to script anything herself. This approach helped her garner more than 100 million impressions on LinkedIn in just 90 days last year (as confirmed by tracking documents seen by Business Insider) and led to an increase in inbound brand deals from LinkedIn.
Robinson has also found that AI video editing tools like Adobe Premiere and OpusClip are valuable for initial edits. She and her contract interns still make small adjustments, but it takes much less time than doing everything manually.
“Before, editing a video could take hours. With these tools, we can typically cut a video for submission within an hour,” says Robinson.
Robinson uses AI video editing tools to save time. Joel Arbaje (BI)
AI helps turn content into business
After experimenting with AI videos and realizing that viewers weren’t responding to them, Esosa Edosomwan, a coach and nutrition expert at The Raw Girl and UMI, continues to prefer to keep most of her content creation process human-driven.
Aside from small things like using Claude to optimize social captions and Nano Banana for video thumbnails, the biggest benefit of AI is that it helped her convert social media followers into customers. Early last year, she shared some content on Instagram and couldn’t keep up with the flood of DMs.
Esosa Edosomwa is a coach and nutrition specialist. Provided by Esosa Edosomwa
For help, she turned to the AI tool Manychat. In addition to automation that sends lead magnets (free resources in exchange for contact information) when followers message calls to action like “workshop” or “hormones,” they trained the bot to respond to other messages with their own brand and voice and continue the conversation.
“There were a few times when my friends thought it was me before I realized it was my chatbot,” she said. “This really helped us generate inbound leads.”
