OpenAI is back with yet another new product. The company has now announced a new enterprise platform called Frontier, designed to help organizations build and manage AI agents across their business.
Frontier is positioned as an end-to-end system for creating, deploying, and managing AI “co-workers” that can perform operational tasks.
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“Frontier provides agents with the same skills that people need to succeed at work, including shared context, onboarding, hands-on learning with feedback, and clear permissions and boundaries,” OpenAI said in a blog post.
According to the company, Frontier aims to address what it calls the “AI opportunity gap” within large organizations. This refers to the growing disconnect between what modern AI models can do and what companies can actually deploy at scale.
OpenAI argues that while many companies are experimenting with individual AI tools, those efforts remain fragmented, with agents often locked into a single application or narrow use case.
“Agents are now deployed everywhere, and each agent is isolated in what it can see and do,” the post said.
“New agents don’t have enough context to do their jobs well, so they may end up adding more complexity than help.”
Frontier is designed to act as an intelligence layer that connects internal systems such as data warehouses, CRM platforms, and ticketing tools, and is said to be able to provide AI agents with a common understanding of how work is done across an organization.
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Agents can then be empowered to plan, act, and solve problems using files, code, and existing software tools.
OpenAI says its approach intentionally avoids forcing companies to overhaul their existing infrastructure. The platform “works with the systems teams already own without forcing them to re-platform” and supports agents built in-house as well as agents provided by third-party vendors.
Early adopters and pilot users include major global brands such as HP, Oracle, Cisco, and Uber.
A key element of the deployment is the service component. OpenAI said it will incorporate a Forward Deployed Engineer (FDE) alongside customer teams to help design workflows, establish governance, and connect deployments to OpenAI’s research arm.
“Closing the opportunity gap is not just a technology issue,” the company said, emphasizing that organizational know-how and change management remain critical to successful AI implementation.
Frontier also includes built-in tools to assess and improve agent performance over time, as well as identity management and guardrails aimed at making the system suitable for regulated industries.
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OpenAI executives described the launch as a strategic move to grow the company’s enterprise revenue, which already accounts for about 40% of its business and is expected to reach about 50% by the end of the year. The company declined to reveal pricing details.
Frontier will initially be available to a limited group of customers, with a broader rollout planned “in the coming months.” OpenAI also said it is working with small specialized software partners to build applications on the new platform.
“The question now is not whether AI will change the way work is done, but how quickly organizations can turn agents into a real advantage,” OpenAI said.
The announcement comes amid a flurry of product releases from OpenAI in recent months as the company continues to diversify its business model.
Most recently, OpenAI confirmed plans for ChatGPT Health in Australia and plans to introduce advertising within ChatGPT. This is a significant but expected change, with users in lower price tiers seeing sponsored placements while pricier business and enterprise accounts will remain ad-free for now.
