Mito AI raises $4.5 million to empower video professionals with AI tools

Mito Films Inc., a collaborative platform that puts the power of artificial intelligence in the hands of video professionals, announced Thursday that it has raised $4.5 million led by Paul Murphy of Lightspeed Venture Partners.

Other funds include Kibo, Kfund, Sequoia, a16z Scout, and LifeX, as well as prominent angel investors including five unicorn founders and executives from Union Square Ventures, Roblox Corp., and GitHub Inc.

Mito positions itself as a suite of AI orchestration tools for video creation and collaboration. The company says it will launch an environment where filmmakers, brands, and creative professionals can collaborate in real-time using basic AI and audio models with professional editing tools powered by a browser-based canvas.

“By automating the tedious parts of production, we give storytellers the freedom to focus on originality, depth, and vision,” said Danny Saltaren, co-founder, chief product officer, and National Design Award winner. “Mito is built with filmmakers, for filmmakers, fusing human emotion with cutting-edge AI.”

Mito offers different approaches to storytelling, depending on the methodology required according to the needs of the professional. This may include producing television, film, commercials, music videos, shorts, reels, news, or storytelling.

These tools also provide easy access to a myriad of different audiovisual models, including their interfaces and the tools that make them accessible. Prices for different AI models may vary depending on the complexity of the prompt and the cost of the service. Mito offers subscription plans with generations of credits and access to collaboration and orchestration tools.

Users can work through the scene, building each moment as an independent unit, shaping, refining, and rearranging them together. Each is built using a combination of image and prompt assets and uses AI tools to form a narrative.

Using a filmmaking analogy, the company says the experience is more like directing than just editing or prompting, offering a depth of experience that can be lost with one-shot or clip-stitch tools.

Mito’s platform comes as startups and professional platforms alike struggle to grab the attention of creators. For example, Adobe Inc., a powerful industry player, has been building AI capabilities within its audiovisual tools over the past year using its Firefly model.

Last year, Google launched a collaborative AI-powered filmmaking studio interface called Flow that integrates the company’s Veo 3 video production model. Startups like Moonvalley have launched generative AI video models for movies and advertising, alongside collaborative tools for professionals.

Image: Mito