Shares of several major video game companies, including Take-Two Interactive, Roblox, and Unity, saw notable declines on Friday, just one day after Google announced Project Genie, a tool that lets users generate interactive experiences with AI. Reuters I will report it. Take-Two stock price closed at $220.30 (down 7.93% from yesterday), Roblox stock price closed at $65.76 (down 13.17%), and Unity stock price closed at $29.10 (down 24.22%).
Other AI tools have faced significant backlash from artists and creators over the theft of their work to train the underlying AI models, AI’s use of water and electricity, and what this means for creative output. Diego Rivas of Google DeepMind said. The Verge Genie 3, the AI world model behind Project Genie, is said to be “trained primarily on publicly available data from the web,” and a white paper from Google DeepMind researchers on the original Genie model states that the model was trained from “a large dataset of over 200,000 hours of publicly available Internet gaming video.”
Many game developers are already very skeptical of generative AI and its minions trying to plagiarize existing work to get people to create AI slop. of super mario and legend of zeldaThe kind of worlds I was able to create from Project Genie’s prompts had some resemblance to Nintendo’s actual games, but the experience didn’t quite have the fun or playability of the original. For an industry already facing wave after wave of layoffs, even Project Genie, in its current form, offers an alternative to testing, concept building, and other work.
The version of Project Genie that Google announced this week can only create 60-second interactive experiences. They don’t have a score, a goal, or even a sound. Strange errors and inconsistencies can occur, such as racetrack roads unexpectedly turning into grass. Once the experience is finished, you can only download that video or generate a new one. Project Genie creations cannot be integrated into traditional game development tools such as Unreal Engine or Unity.
But the push for AI game creation tools by investors and executives is already evident. xAI CEO Elon Musk promised, “Next year, we will deliver personalized, real-time, high-quality programming and video games at scale.” Epic Games CEO Tim Sweeney said Friday that “we’re going to have engine-centric AI and world model-centric AI, and we’re going to constantly jump back and forth between the two until we get the most impact.” Meta CEO Mark Zuckerberg spoke at length during an earnings call this week about how AI will make games “more immersive and interactive,” making the comments just weeks after shutting down the VR game studio and project.
