Higgsfield raises $80 million at $1.3 billion valuation to expand AI video platform

Higgsfield Inc., a generative artificial intelligence video startup, today announced that it has raised $80 million in new funding at a valuation of more than $1.3 billion to support the company’s and international expansion of AI models built for commercial advertising, marketing content creation, and music videos, as well as continued research and development.

Founded in 2023 and founded in April 2025, Higgsfield is a generative video technology startup with the goal of making cinematic quality video production accessible through AI.

The company offers what it calls an AI-powered video inference engine. It uses a combination of proprietary logic and third-party models to transform ideas into finished videos and maintains temporal coherence, ensuring characters, scenes, and visual elements remain consistent across clips. The service maintains consistency, making it especially useful for professional short films, serialized content, and high-impact social media ads.

Higgfield’s browser-based, end-to-end workflow product combines ideation, storyboarding, animation, editing, and publishing in one interface. Users can start with sketches, text, or images and apply cinematic camera moves and presets like dolly shots and crane sweeps without the need for traditional equipment or editing expertise, lowering the barrier for creators and brands to produce polished videos.

The company also provides team collaboration and asset management tools for enterprise and enterprise customers that enable them to mass scale video production. Enterprise features include project versioning, role-based access, and integrations that support large creative teams collaborating on campaigns, training content, and product launches.

According to Higgsfield, while the technology can create impressive AI video short films, 85% of its usage comes from social media marketers, and 80% of that segment are already distributing commercial work.

Despite entering a highly competitive field nine months ago, Higgsfield has experienced strong growth, with more than 15 million users worldwide creating 4.5 million generations of video per day. The company claims that its service has generated over 3 billion social media impressions for videos, making it one of the most popular generative AI platforms for social media reach.

Higgsfield’s annual run rate also reached $200 million, doubling from $100 million in two months.

“Traditional video production was not built for the demands of modern marketing,” explains Higgsfield Co-Founder and CEO Alex Mashrabov. “We built Higgsfield to allow video to be produced like software: fast iterations, tight creative control, and repeatable output. In that world, a smart 16-year-old can outperform a studio pipeline. Because social media gives an advantage to what captures and converts, not what takes the longest to produce.”

The new $80 million in funding, an extension of Higfield’s original $50 million Series A round, was provided by Accel Partners LP, AI Capital Partners (a U.S.-based fund of Alpha Intelligence Capital), and Menlo Ventures LP.

Image: Higgsfield