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Google’s $162 billion search business is under threat from AI competitors for the first time, says Nico Grant new york timesFor 25 years, its “simple white page with the Google company logo and an empty bar in the middle” was “one of the most widely used web pages in the world.” But he said in March, Google employees were stunned by the news that “Samsung is considering replacing Google with his Microsoft’s Bing as the default search engine on devices.” Bing, which has been running for years, suddenly got something Google didn’t. Currently, “Google is working on building an all-new search engine,” upgrading the old search engine with AI that provides a “more personalized experience.” At stake is not only his $3 billion annual deal with Samsung, but also his $20 billion deal with Google’s Apple, which is set to be renewed this year.
Ironically here, Miles Kruppa said that Google has been leading the AI race for years. wall street journalIn 2014, Google’s parent company, Alphabet, acquired DeepMind, a British AI lab. DeepMind, like OpenAI, is working on “computer systems that can closely imitate or replicate human thinking.” However, previous breakthroughs have been for life sciences, such as AI used to predict protein structure. Ron Amadeo said a sign of Google’s panic is its decision to bring DeepMind together with another AI team, Google Brain. ArstecnicaThe two groups “rarely collaborate or share computer code with each other” and have built up “years of fierce competition”. A merger may not solve this. Jeff Dean, who headed Brain and invented his architecture for neural networks, which is now at the core of his AI research, will continue to report to Alphabet CEO Sundar, his Pichai.
Google’s rush to keep pace is jeopardizing its ethics, said Davey Alba and Julia Love. bloombergThe company has always been cautious about the “power of AI and the ethical considerations of incorporating the technology into search.” But he said in December that Google’s management “has changed its stance on risk.” The head of Google’s Responsible Innovation Group “dismissed a risk assessment by a member of the team, saying that his AI chatbot, Bard, “could cause harm.” One worker called Byrd a “pathological liar,” or worse. But now that AI is Google’s number one priority, ethics officials say it’s no use speaking up.
What should Google fear?asked Dan Gallagher at wall street journalMicrosoft hit the market with search technology, but it “hasn’t made much of an impact.” Microsoft’s share of the global search market soared to a whopping 2.88% in March. What are the chances of losing Samsung? A phone user in the European Union “had the option to choose a search engine since early 2020 after his $5 billion antitrust ruling against Google”. Google’s share of the European market remained unchanged at 97%.
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