Virgin Atlantic has launched an AI assistant to help passengers plan their trips.
The web application, which the airline has dubbed “Digital Concierge,” is powered by OpenAI, which uses multimodal artificial intelligence, and was built in partnership with software developer Tomoro. We listen, understand, and provide recommendations in real-time, giving you a seamless way to plan, book, and dream of future trips through natural conversation. Users can tap, type, and speak as needed. Apart from trip planning, the concierge can assist with flying club questions and general customer support.
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Siobhan Fitzpatrick, Chief Experience Officer at Virgin Atlantic, commented: “We are excited to introduce our new concierge service. This service is now available to customers across Virgin Atlantic and Virgin Atlantic Holidays websites. ”
“Our goal is to deliver a brilliantly different experience as we continue to evolve from a challenger to a leader in premium travel. The launch of our new Concierge brings that philosophy to life, making travel personal and fusing the warmth of people with the power of technology to make every journey easier. This is another step in our journey to become the most loved travel company and redefines what premium service means in the digital age.”
Currently available as a web app, the airline factory plans to integrate it into a new mobile app in 2026.
