Television shows videos that almost no one has time to watch. Reality, documentary, news, and sports productions shoot far more material than editors can reasonably process, and the glut continues to grow. Built by veteran unscripted producers and engineers, Quickture transforms your backlog into structured, searchable material and provides a way for editors to work around modern schedules.
Stories are instantly identified, labeled, and organized.
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The founders of Quickture built this tool because they had been locked into this problem for years. “We’ve overreached everything, and it takes a long time and a lot of money to find those stories,” says co-founder Matt Hanna, whose career has spanned VH1, Esquire Network, and multiple major production companies. “Editing becomes a lot of work and delays everything.”
Co-founder Irad Eyal lived the same reality as the creator of “Southern Charm” and “Floor Is Lava.” He described the company as an answer to wasted time in previous posts. “We built Quickture because we were in the trenches,” he said. “We saw how much great content was staying posted and created a tool we wished we had.”
Classify hundreds of hours of footage using words.
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Eyal says the scale of the problem cannot be overstated. At a British natural history company, Eyal watched producers spend years recording every moment of a lion family’s life. “There’s a guy, or a team, whose job it is to categorize every moment,” he says. “It can be done in about an hour.”
Quickture can connect directly to Avid Media Composer and Adobe Premiere Pro. Editors stay in their familiar environment, and the system handles transcripts, speaker identification, story beats, visual logs, and search. Eyal demonstrated how the tool builds a heat map that scores every beat for biographical value, emotion, humor, and spiciness. “You can just scroll through and see where the most interesting parts are,” he said. The platform also generates highly detailed visual logs. “The producers were really excited about this because it used to take 15 weeks to make,” he told me.
A system created by users with attention to detail that only professionals know.
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Quickture calls its newest feature “Quickture Vision.” This gives you a better visual understanding of what’s happening within each shot. Recognize objects, locations, and actions and build fully assembled sequences. In one example, Eyal combined interviews with zoo footage and asked the system to match each spoken animal mention with the appropriate B-roll. “You get a good timeline that editors want,” he explained. “It saved me half the editing process of gathering the parts I needed.”
The team decided early on not to build a large model from scratch. “We’re not competing with Google, Anthropic or OpenAI,” Eyal said. “We use Google Gemini, Anthropic Claude, and OpenAI. We then fine-tune small models for things that don’t exist, such as identifying 30 voices in one episode.” Its diarization system was born out of reality TV’s need to identify large ensemble casts rather than one or two speakers in a controlled environment.
Company on laptop.
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Quickture has raised $1.9 million in pre-seed funding led by Kickstart Ventures, along with Forward VC and Arts Alliance. Key customers include Paramount, CBS, A&E and ITV. The Love Island UK casting team used the system to generate five-minute excerpts from hour-long interviews, which were further cut by hand. Hannah said her productivity immediately increased. ITV chief executive Carolyn McCall has mentioned the tool multiple times in discussions with investors, and ITV Studios has expanded its relationship.
Quickture’s monthly subscription fee is $499 per seat, with discounts available for annual licenses. Hanna said the flat model encourages companies to include everything. “Spend thousands of hours on it, because the more you spend, the more useful it becomes,” he said. The goal is to reduce switching costs by making Quickture the place where your entire show library resides.
Eyal and Hanna believe that as synthetic content floods media channels, the industry is moving toward an era in which reality, documentaries, and other fact-based formats have more cultural weight. “People are hungry for real stories,” Eyal said. “Reality TV and documentaries will become even more valuable.” They argued that tools like Quickture could help the genre grow rather than shrink by removing the work that once made it slow and expensive.
