Lion partners with TCS to drive IT overhaul and AI innovation

AI For Business


Tata Consultancy Services (TCS) has entered into a partnership with Lion, a leading Sydney-headquartered beverage company, to manage and transform the IT environment of businesses. The partnership is designed to support Lion’s expansion plans and accelerate the adoption of artificial intelligence across its operations in Australia and New Zealand.

A thorough review of technology

Under the agreement, TCS will lead Lion’s transition from legacy IT systems to cloud-based infrastructure. This process includes modernizing core technology platforms, strengthening cybersecurity, and developing new applications tailored to Lion’s business needs. The goal is to improve operational resiliency and automate services, with a particular focus on integrating artificial intelligence to enable smarter decision-making.

TCS deploys Cognix platform during transformation. The system is designed to increase service resiliency, business agility and provide a better experience for Lion’s customers. Additionally, the use of Cognix simplifies workflows and increases automation across Lion’s technology operations.

AI and analytics

Artificial intelligence will be deployed to automate processes and generate data-driven insights for Lion’s staff. TCS says AI-powered advanced analytics can inform business decisions, help manage revenue strategies, and provide personalized solutions to both customers and employees. AI-powered health metrics and insights are used to optimize technology and support function-specific improvements across the company.

The goal is to give Lion employees access to the tools and data they need to efficiently deliver services and improve customer satisfaction, with a focus on cost optimization and business growth.

Impact on operations

The efforts to modernize the IT environment are expected to improve Lion’s operational efficiency and security posture. By moving to a scalable cloud solution and strengthening its cybersecurity protocols, Lion aims to reduce risk while ensuring its systems can support future growth.

The partnership is driven by continuous updates to technology and data analytics and aims to foster continuous innovation across the enterprise. TCS’ consumer goods experience, combined with its automation and cloud capabilities, provides Lion with the structure it needs to enhance productivity and business resiliency.

leadership perspective

“This partnership marks the next chapter in Lion’s technology transformation. TCS brings deep global capabilities in CPG, proven execution capabilities, and a partnership mindset that aligns with our ambition to build a more modern, resilient and scalable digital foundation. Together, we want to empower our employees with the tools and insights to simplify their environments, accelerate innovation, and deliver great experiences for customers and consumers,” said Ram Kalyanasundaram, director of technology and digital transformation at Lion.

“We are excited about our partnership with Lion during a fundamental transformation of the beverage industry. We are honored to partner with Lion as it navigates a new phase of growth and innovation. Built on a solid foundation. Leveraging cutting-edge technologies such as AI and cloud along with TCS’ comprehensive CPG platform, we will accelerate innovation and deliver exceptional experiences for both our customers and consumers.” Mr. Ramanujam, President, TCS Consumer Business Group.

“We are pleased to work with Lion to leverage our global expertise in CPG technology, cybersecurity, data and AI to enhance and transform Lion’s IT technology landscape. Through recruitment, we will streamline their systems and strengthen their capabilities, laying the foundation for sustained long-term value creation. Additionally, our commitment to driving continuous innovation with Lion underscores our dedication to supporting their ongoing growth and transformation.” & New Zealand – TCS.



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