Zenzero, one of the UK’s largest Microsoft solutions partners, and QuoStar (a Zenzero company) hosted Driving data forward, an executive event focused on helping organizations strengthen their data foundations to support safe and effective AI deployment.
The event, held at Mercedes-Benz World on November 14, 2025, brought together more than 70 CIOs, CTOs, IT directors, and digital leaders to address one of the defining business challenges: As organizations accelerate their AI efforts, they still lack the resilient data structures needed to realize value.
These discussions reflect global themes being considered at the World Economic Forum’s New Champions Retreat in Geneva this week. There, Zenzero CEO Michael Bateman contributes to the New Champions Resilience Handbook and the AI and Frontier Technology Conversation, a collective guide designed to help midsize organizations build adaptive, future-ready operating models.
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said Wade Finch, director of data and development services at Zenzero. “AI is as smart as data.” “Economic pressures, rising cyber threats, and increasing regulation are making increasing data resiliency a strategic priority for all organizations investing in AI. With the right foundation, tools like Power BI and Microsoft Copilot can enable meaningful transformation.”
The program featured a keynote address by Alex Karim, AI Architect at Microsoft’s Innovation Hub, who shared practical approaches to becoming AI-enabled and emphasized the importance of data integrity, governance, and secure platform design.
A fireside chat with Dominic Lloyd, Head of Microsoft Partner Relations at Zenzero, and Ben Collins (formerly of The Stig) provided a unique perspective on how Elite Motorsport blends instinct and data to enable real-time decision-making. This is becoming increasingly relevant for businesses navigating uncertainty.
The event concluded with actionable steps organizations can take today to build data resiliency, including improving data quality and governance, consolidating siled systems, unlocking real-time insights with Power BI, and strengthening your cybersecurity posture.
“These are the same conversations happening on the world stage,” Finch added. “From Geneva to London, leaders recognize that resilient data is the foundation of responsible and effective AI.”
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