Lenovo's Luca Rossi on why company concept devices are important in the age of AI

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Lenovo's Luca Rossi on why company concept devices are important in the age of AI

Lenovo has developed the habit of showing off wild PC prototypes every year. Rollable screens, foldable possibilities, dual displays, and more recently, rotatable screen laptops are all here. They are not always intended for mass production, but in a few years they will act as testbeds on what personal computing will look like.When asked Luca Rossi, vice president of Lenovo's Intelligent Devices Group, how AI fits into these experiments, he pointed to a change in how computers are used. “Traditionally, keyboards are the main way we interact with PCs and are a legacy approach. Nowadays, with AI, computers can understand their intentions in a natural way of conversation, not just technical commands,” he said.He argued that the change could pave the way for new form factors. The AI ​​and natural language interface, in his view, does not only streamline productivity. They create even more fun space in how they interact with the machines.Much of this comes down to Lenovo's internal culture. The company spends billions of dollars on R&D each year, but Rossi emphasized that the experiment is just as important as the final results. “Not all ideas will succeed in the market, and many will not even pass the concept stage, but that's fine. Failed ideas still produce the knowledge, IP and capabilities that promote the next generation of products.”Now, by reconstructing how people interact with machines, Rossi suggests that the true value of these experiments is not to predict the exact shape of the next PC, but to explore how computing itself will feel in a few years.





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