According to Oppenheimer, PROS Holdings’ growth story is only going strong. Industries from airlines to consumer goods already use PROS Holdings’ software to deliver precisely personalized offers to buyers. Oppenheimer began covering Software as a Service (SaaS) in Wednesday’s report, assigning it a higher valuation and his $37 price target, suggesting he’s up 37% from Wednesday’s close. I’m here. PROS is up about 3.2% in Thursday morning trading. Analyst Brian Schwartz says the company’s AI products and patents make it a strong market leader in a competitive environment. “PROS Holdings is an improvement on its profitable growth story, utilizing AI-enabled sales optimization solutions for travel and B2B commerce. Developed and protected by patents.Multiple categories,” Schwartz wrote to a client. “Our track record of product roadmaps, a long way to improve EBITDA margins, and clear ownership of certain verticals where network effects are becoming apparent will enable us to capture future share in large, untapped markets. It looks like it’s well-positioned for,” he continued. Schwartz said the company is already a leader in sales optimization in the travel industry and is nearing a profitability inflection point. “PROS Holdings’ market opportunity is over $9 billion, and pure he estimates it’s only a fraction of what SaaS vendors offer,” Schwartz said. He added:[s] A long and profitable growth runway for the most innovative vertical software suppliers like PRO. ” In 2022 he fell 30%, and in 2023 he is now up 15%. – CNBC’s Michael Bloom contributed to this report.
