Ren BrandAI leaders for virtual product placement today announced a merger with Spaceback, known for converting social media posts into high-performance programmatic ads across CTV, digital video and displays. The merger combines two category definition technologies to launch the industry's first AI-powered solution, allowing advertisers to instantly convert existing video content. Advertisers can augment their content with AI-based virtual placements (content ads) or convert existing social content into compelling video ads (social content ads). Activation consists of preparing content for program distribution across CTV, digital video and displays.
At the heart of integration is the sharing mission. It's about creating a new video ad experience at the speed of culture that feels more like content than advertising. This is more authentic, relevant and more effective.
A recent MMA study found that creative quality accounts for 56% of the campaign's impact, describing reliability, cultural relevance and visual storytelling as key drivers. These are key factors in customer connections, but most brands focus solely on targeting and stick to production timelines that can't keep up with the speed of culture. Lenbrand is more than just keeping the pace. It uses culture as a point of connection between brands and audiences. By blend Discovering content and Enhanced intelligence and Creative Generation Media activation tools bring a combined platform to real-time creative creation.
“This is a reset of what creative means in advertising,” he said. Omar TawakolCEO of Lenbrand. “By fusing Renbrand's AI and our history in virtual product placement, we combine SpaceBack's ability to expand social content into high-performance ads, we provide brands with tools to move faster, connect deeper and appear in ways that work better than traditional ads that are skipped or ignored.”
The new integrated platform works under Ren Brand The name is available immediately. Marketers can now:
- Discover Content that matches your audience
- Enhancement content
- Generate Programmatically-enabled video creatives using a simplified UI
- Activation Beyond major DSPs including CTV and digital video environments
By disrupting multiple steps into a single intelligent workflow, Lenbrand unlocks new possibilities for creative teams, media buyers and brands that stand out in their noisy, fragmented media landscapes.
As the two companies previously integrated into trade desks, the new products will continue to be available through trade desks and will expand to other DSPs and media solutions in the coming weeks.
All formats are proven through a variety of research studies and third-party data to create connections more efficiently and promote measurable impacts between video ads. As traditional advertising struggles to attract attention, Renbrand offers a new path. Here the content becomes creative and brands meet audiences for now.
