The campaign shows you how Samsung AI homes can bring comfort and meaning to everyday life
Samsung Electronics Co., Ltd. has announced a new campaign under the theme of “Smartthings Meets AI Home.” This video shows how Samsung's AI Home offers innovative, everyday AI experiences that enrich the lives of consumers. Released prior to IFA 2025, the campaign highlights Samsung's vision for AI homes, as newly defined by SmartThings.
Samsung's AI Home provides a personalized AI experience that understands users, adapts to their needs, and connects both Samsung and third-party devices through Smartthings. This video shows an example of how AI Home can help users enjoy better quality time and focus on what's most important by doing less at home.
In the video, the SmartThings routine adjusts the temperature and lighting of the air conditioner, but a single tap in the SmartThings app allows appliances to automatically manage household chores.[1]. This allows users to enjoy quality family time, comfortable relaxation and a peaceful sleep. Plus, through SmartThings Pet Care Service, users can take care of their pets even when they're busy.
“The campaign aimed to highlight the true connection of Samsung's AI home experience, redefined by AI leadership and Smartthings, to customers,” said Win-Jin Lee, president and head of the Global Marketing Office at Samsung Electronics. “We will continue to strive to bring AI home experiences that make daily life simpler, more meaningful and more human.”
The video has been featured on the outdoor screens of global landmarks such as Times Square in New York and Piccadilly Circus in London, and is also available on Samsung's official social media channels, including YouTube.
[1] Applies to appliances connected to the SmartThings app available on Android and iOS devices. You will need to set up routines via the SmartThings app. A Wi-Fi connection and a Samsung account are required.
