Australian travelers today dubbed the “world's first” reader experience, combining their new website with powerful AI-driven travel tools that trained them with extensive archives of premium content from leading travel publishers.
This tool only depicts content from AustralianTraveller.com. This includes over 150 detailed destination guides, curated trip itinerary, outback experiences, and road trip ideas, providing readers with personalized holiday recommendations in seconds.
The large-scale language model-driven tool can answer domestic travel questions based on 20 years of expert travel writing in industry-leading Australian travelers that were recently acquired. indailyPublisher, Solstice Media.
The answers are local and vetted, with 100% focusing on Australian travel. This tool refers to articles that allow readers to see the information in their responses.
Rachel Thompson, editor of Australian Traveler Evergreen, said the project was “the world's first.”
“It's an Australian-owned human-powered AI that will help you plan the ultimate domestic holiday,” she said.
“For Australians, the holiday planning process becomes much easier. It is drawn only from content written by real travel journalists on AustralianTraveller.com. That is, the answer is local, vetted and focused on 100% Australian travel.
“We feel that we are one step ahead of everyone in this, and that's very exciting for us.”
Australian traveller readers can simply “study” domestic travel recommendations.
Unlike other LLMs trained using content from the website without permission or refund, Australian travelers spend millions of dollars on Australian writers and spend on content.
“We don't have anything we want from the internet,” she said.
“We are an Australian company and we are really invested in our community, so the more we spend asking and paying writers, the better we can ask them.”
Thompson also made a commitment that the company would not use AI to write site content.
“Our content will always come from real travel journalists who really know Australia,” she said.
“We never use AI to create content because it is completely contrary to what we believe as a media company.”
Questions at launch reveal the new website, according to Australian traveller Katie Carlin's head.
“We've completely rethinked the user experience,” she said.
“As a company, we existed to connect Australians to the next incredible experience, and the search feature has never been more fantastic than ever. There's 20 years of content out there.
“So, it's where the rethinking of the user experience actually took effect. Not only is it possible to find that content very easily, but the look and feel of the site is completely different.”
Video content is also a fundamental element of the new user experience, Carlin said.
“We've been building video content for the past six months, so we've been struggling to update over 150 videos on new sites,” she said.
“As well as reading the content, readers can learn about it using the new AI planning tools, as well as viewing the content.
“It's definitely a new era for the brand.”
