It seems like AI has controlled our lives or not. But where are the restrictions? What does the future hold for us? Focus on social media and its impact on digital marketing. There, the changes are already visible.
When social media took the world by storm, it changed business operations and personal relationships. Business success has collaborated with digital marketing as a way to boost Rois and Roas. That was the first major change. Currently, AI is on the show, and that brings out a lot of questions. Are there platforms called Meta AI, Snapchat AI, etc.? Or will these platforms be erased? Or will AI give social media a new face? A advertisement that no one thought?
One thing is clear. AI is already revolutionizing and will continue to change our world. We just go with the flow. Already, social media has influenced and shaped the world. Currently, using AI is a reshaping of a new world. We are entering a new era of technological advancement. First of all, I was worried about fake news on social media. In AI, you not only have fake news, but also fake personas, you have accounts, as well as name them. It's good to find the truth from then on. This is inevitable.
Still, it's important not to get lost just by risk. However, let's look at the bright side. I want you to imagine it with me. Enter the world of digital marketing using AI.
I received the summary. Instead of going to a tool like GWI for viewer insights and platforms to understand your chosen target or platform, chatgpt vaila with a special overview to AI. The media plan is ready. Please wait a minute. Yes, this has made our lives easier, but even so, people who are passionate about digital marketing need to assess what is given to them as they understand and analyze AI magic and whatever they want to call it like a human.
Next, consider AI provided us with a worksheet to collaborate with in-depth analysis before pitching to our clients. Such tools can be said to drive tasks. Still, AI doesn't turn the client. Who knows, one day you'll get a call with AI intelligence and clients. Who knows, perhaps AI will work with every tool, platform we work for.
This is just a simple example of what AI can offer us. Still, we don't dig deep into how AI can build the right research, including other tasks, pitches, and strategy decks that we do in digital marketing. This goes back to the point that the human element still exists. First, in the way we are giving requests to AI, and then in the way we are digesting what is given to us.
The future of AI in digital marketing is not yet 100% transparent. Changes are coming. Until then, you will either develop a strong bond with AI or get out of the race.
The world is deeply integrated into this new technology, but don't forget about human issues. You need to use AI wisely. From all of us know, or just my own personal observations, unfortunately, people have not used this technology to its greatest advantage, nor have they revealed its true magic. People choose to use AI as personal trainers, doctors, etc. Still, AI is more than that. Just my personal opinion. After all, it's your own choice about how to adapt AI to your own personal and business life. Nevertheless, there is a need for more awareness of the proper use of AI in today's world. Artificial intelligence (AI) is no longer a distant concept, it is not a futuristic dream. It is the transformational power that reconstructs the way we live, work and connect.
Simply put, history proves again and again that humans simply don't know how to properly use tools. This in itself is a great risk that such a tool is doomed without seeing its extreme benefits.
Pull up the chair and watch the AI show.
Razan Hilal, media planner for Mediaplus Middle East
