Amazon bets that artificial intelligence can make great TV shows. So, the tech giant on Wednesday invested in Fable Studio, a Bay Area-based company behind showrunners, a platform that creates AI-generated television shows based on what users enter at the prompts.
Fable CEO Edward Saatchi calls Showrunner “Netflix of AI.” We believe this will be the next hub for creators as well as fans to come and see the program they can come and see. Amazon's privately-owned Fable stock comes on the day the company is releasing showrunners to the public after it becomes available on an early access basis.
If showrunners sound already familiar, that's because the platform created an AI version of “South Park” in 2022 (Paramount, and show creators Tray Parker and Matt Stone didn't take part). AI's “South Park” episode show runner has since created more than 80 million views, he said Wednesday.
ShowRunner allows users to create scenes and complete episodes of a scene by typing in a few words about what they want to see. The platform allows you to create voices, dialogues, and different shots in the scene and develop storylines. Showrunner also keeps the characters consistent between scenes and episodes.
Fable hopes that the company that debuted “Exit Valley” on Wednesday will debut “Exit Valley,” a “Family Guy Guy” style satirical comedy, with its first hit AI-powered television show ready.
“Exit Valley” is a “playable” show, and is a “playable” show where people can add themselves to the scene or create new scenes and episodes based on what they have told the showrunners. To be able to tweak users to their favorite shows in the future, it will benefit both the rights holders and fans, Sace told TheWrap.
“The terms of use are very clear: Model providers own everything that is generated in the model.
“Everything left at the table is money, and the artistic opportunity left at the table. So designing a two-hour film is clearly one incredible artistic charge.
Saatchi said Fable is aiming to reach a licensing agreement with “major streamers” by the end of 2025. He added that Fable will use the new funds to hire more workers, including new staff in Google's Deepmind AI division. The San Francisco-based company will expand its Los Angeles team. This is because in Los Angeles, some Fable employees are already talking to the studio.
Wednesday's announcement comes as Hollywood and AI's relationship is at best at warmer times. However, there are indications that Studios is warming up to use it, and Netflix says in its recent revenue call it uses technology to create visual effects.
Saatchi said in a recent conversation with TheWrap that he sees AI and playable content as the next step in the evolution of shows and films. But more than that, he said it offers a new way for Hollywood content to remain culturally important.
“This may change the relationship between audiences and filmmakers in a very important way in an age where games and social media are very competitive with films. I want films to be the dominant art form for the next 50 years,” he argued. “And now it looks like it's on the path to the game being the dominant arm shape. So let's fight back.”
