Key Statistics: Almost half (49%) of global marketers use AI every day to generate images and videos, according to data from Canva and Morning Consult in January.
Beyond the chart:
- According to data from Ahrefs in February, 87.1% of marketers around the world use AI to create blog posts.
- Around 34% of CMOs worldwide say each Boston Consulting Group data in May says AI is already rolling out towards full image creation.
Use this chart: Marketing leaders can use these insights to invest in AI tools that streamline content creation workflows, train teams with AI visual tools to increase speed and creativity, and redistributing design resources into strategy, storytelling, and brand building.
Related emarketer reports:
Methodology: The data is from the March 2025 Canvas Report, “The Status of Marketing and AI.” 2,400 business leaders in marketing and creative roles around the world were surveyed between December 2024 and January 2025 between morning consultations. Respondents were decision makers to purchase software in the department or company. The survey commissioned by Canva and conducted by Morning Consult included 500 respondents from the US, Australia and the UK, and 300 respondents from France, Germany and Spain.
