Los Angeles-based AI startup Moon Valley has officially launched Marey, a video generation model designed for professional production, trained with “ethical” data.
Following a beta period using selected filmmakers and creative agencies, the tool is open to the public through a subscription model. Marey is fully trained in licensed content, and promises granular control for a legally secure foundation with directors.
Moonvalley's approach contrasts with other AI video developers facing legal surveillance on their training data.
“We built Marey because the industry said existing AI video tools wouldn't work for serious production,” said Naeem Talukdar, CEO and co-founder of Moonvalley. “Directors need to accurately control legal trust in every creative decision and commercial use. Today we provide both and prove that the most powerful AI comes from partnerships with creators, not from exploitation of their work.”
However, even training on licensed data is controversial, as content creators may have agreed to the terms long before AI technology existed.
Marey supports video clips up to 5 seconds long and is rendered at 1080p at 24 frames per 24 frames. This tool provides features such as camera controls, object and character motion guidance, pose transfers, and ingestion for element-specific editing. All of these are intended to provide production grade features to users. It also allows for complete camera movement with options such as handheld simulation and orbital shifting.
According to Moonvalley, the model was developed with direct input from filmmakers through the in-house studio Astalia, previously known as Xtr. The Astalia team took part in a six-month study and a three-month external alpha test. Independent filmmaker Anchel Manuel Soto talks TechCrunch Marie makes filmmaking more accessible to people from areas like Puerto Rico, where he came from.
“Back home, we had to ask for permission to tell our story,” Soto says. “AI gives you the ability to do it on your own terms, without saying no to your dreams, because someone refused to fund it because they didn't think that a story from your country could return the profits.”
Pricing
Marey is available with credit-based subscriptions, with prices starting at $14.99 for 100 units. The enterprise version is available to partners using their own IP. Additionally, MoonValley has launched an invitation-only beta for Voyager, a complementary production platform designed to extend Marey's capabilities in Studio workflows.
Emphasis on Moon Valley's approved data arises in lawsuits targeting other AI companies for copyright infringement. Last month, Disney and NBCuniversal sued the Mid Journey over the misuse of intellectual property in training data.
