Travel Platform Goibibo has partnered with TrueFan AI to launch a new AI-powered video campaign to target users who have started pre-ordering but have not completed.
The campaign features personalized video messages from cricketer Rishabhpants, generated using artificial intelligence. These videos treat users by name and refer to the particular destination or mode of transport you searched for.
“We are always looking for new ways to connect with our users through technology,” said Raj Rishi Singh, Goibibo's Chief Marketing Officer. “Our goal is to build a more authentic, personal relationship between brands and each user through direct and personalized interactions. Video campaigns tend to drive a higher click-through rate than text-based rates.
Nimish Goel, CEO and co-founder of TrueFan AI, added: “This campaign with Goibibo is a glimpse into the future of personalized communications at scale. By combining the power of AI with the appeal of Rishabh Pant, it is an exciting introduction to creating content, as well as adopting meaningful content, one brand moments. We feel seen, cherished and uniquely involved.”
