Finland's largest pension fund Keva has created a set of ethical principles for using artificial intelligence in 500 powerful organizations, including a pledge to ensure that AI-generated content is not based on bias or discrimination.
“Ethical principles for using artificial intelligence are primarily about risk management and excellent governance,” said Reija Hyvärinen, communications director at the Helsinki-based institution.
Keba, a local government, state, church and other pension provider, said in an announcement yesterday that he wanted to ensure that AI was responsible for its value.
Principles to guide the development, decision-making and use of AI at 71 billion euros institutional investors cover aspects of AI use, including transparency and openness, data protection and privacy, fairness and non-discrimination and security and reliability.
For example, to meet the principle that AI use must be fair and non-discriminatory, Keva's code aims to ensure that content generated by AI is not based on disadvantage or discrimination, and provides for frequent checks and evaluations to ensure that AI is verified of generated content.
The set of principles also demonstrates that pension funds aim to utilize AI in internal operations, encouraging staff to develop skills and stay behind in developing emerging technologies.
Please read the digital version of IPE's latest magazine
