Tiktok has announced new AI-powered elements from the Tiktok Symphony Brand Creation Platform.
First, Tiktok will deploy its own version of Text-to-Video and use Tiktok's own AI tools to generate AI videos.
As you can see in this example, Tiktok can generate platform-specific style video content based on text prompts, providing another option for Tiktok's efforts.
As Tiktok explained:
“Now, Symphony Text to Video uses short, simple text prompts to enable marketers to instantly realize ideas without the need for visuals, allowing advertisers to quickly generate, test and iterate concepts before full production begins. Video to video text is also a quick and easy way for marketers to create multiple campaign concepts, test different creative executions, and customize content at scale.”
The fact that this content is more tweaked to Tiktok style can be a great bonus that offers more ways to create content specifically designed for your app based on existing trending content.
Tiktok also adds the option to create from new images to video. This will cause Still Image Assets to be a video update.
“Adding images and short text prompts create a 5-second tick fast clip that allows you to create engaging ads that connect your brand to the tikk community. ”
Both of these options are similar to Google's VEO tools and the text-to-video options under development for Meta, providing a way to build video assets. And over time, these generated video clips also look more and more realistic.
Therefore, there are even fewer excuses to avoid Tiktok content. This is because Tiktok can create videos from still assets that can be used in advertising and promotions.
Finally, Tiktok is also developing “Symphony Showcase Products.” This will showcase your product with a video clip generated by Tiktok's AI avatar.
I'm not very sure about this, but Tiktok has had a huge success with virtual avatars in other markets and could be another consideration when it comes to video clips.
To create your own video avatar promotion, upload the image and then Select the avatar type (as shown on the left side of the example above). Tiktok generates a 5-second video clip of that character and talks about the product.
At launch, Tiktok offers three options for these clips.
- Keep Products: Create videos using the avatars that hold the products that advertisers want to work with.
- Clothing: The avatar experiments and models clothing items to create a video.
- App: Create a video with an avatar holding a phone that introduces the selected app.
Yes, I'm not, but most of the current avatar clips seen in the app are stiff and robotic characters that don't look thin in lips, but as technology evolves, this becomes a more viable option.
Either way, there are a few additional considerations. This may be worth experimenting with the Tiktok advertising process.
On another side, Tiktok has also been announced. New integration with Adobe Express and wpp openbrings Symphony functionality to users of these platforms.
“We will expand our partnership with Adobe to provide access to Symphony Image directly to our videos Adobe Expressa go-to tool for creating and collaborating Adobe's social content. With this update, Adobe will allow both brands, small business owners and creators to create Tiktok First content within the Adobe Express app on the desktop, allowing clients to breathe new life into existing branded content and accept new creative formats. ”
WPP open users also have access to Tiktok Symphony Elements. Symphony AI Dubbing, Generation & Remix Video and Symphony Digital Avatars.
Some important updates. This provides more considerations for the Tiktok marketing approach.
