3Play Media today announced a comprehensive rebranding that reflects the transformation from a video accessibility technology company to a leader in video localization and global accessibility solutions.
Founded in 2008 by MIT, 3play Media is one of the first captioning companies to utilize AI, combining automated voice recognition (ASR) with custom modeling, patented software tools, and human reviews that provide faster, affordable video accessibility solutions for millions of people. With over 15 years of experience honing Speech Tech's AI models, 3Play Media is now applying learning to audio descriptions, dubbing and subtitles that AI technology has just caught up with.
“Our expansion is not just about adding language features. This is about rethinking how an organization reaches a global audience while maintaining the highest accessibility and quality standards,” said Josh Miller, co-founder of 3Play Media. “By leveraging advances in speech-to-text, text-to-speech and computer vision, we have unlocked a more efficient and cost-effective way to deliver a comprehensive video experience at scale.”
Unlike its competitors who offer AI-Only or traditional human solutions, 3Play Media offers a fully customizable hybrid workflow that allows customers to choose the exact blend of AI and human reviews that best suit their goals. A complete review to provide it with compliance with key accessibility laws such as the Disability Act (ADA) and the European Accessibility Act (EAA) (EAA), or a comprehensive expert review of premium streaming content, 3play Media gives organizations the flexibility to meet quality.
“We're looking forward to seeing you in the world,” said Chris Antunes, co-founder of 3play Media. “We believe it is about intelligently combining AI and human expertise to provide our customers with unparalleled brand and budget safety.”
The refreshed brand positions 3play as a technology leader with a sharper, more modern design, reflecting its evolution into a global, AI-enabled video accessibility and localization platform.
“Our new brand identity conveys both technical refinement and a deep understanding of global content needs,” said LilyBond, Chief Growth Officer. “It strengthens us in parallel with major tech companies and the trust and reliability our three-play customers expect.”
3Play Media's solutions integrate seamlessly with existing workflows through over 40 platform integration and custom API solutions, serving clients from leading broadcasting and streaming platforms to educational institutions around the world.
