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- AI is transforming the advertising and marketing industry.
- Startups developing tools like AI agents and AI-generated video platforms are raising millions of dollars.
- See pitch decks from 17 media and advertising AI startups shared with Business Insider.
AI is reshaping the media and marketing industries at breakneck speed.
Adtech and martech startups are riding the AI wave and raising millions of dollars from venture capital firms.
Many of these companies are developing internal technologies, such as agent AI tools designed to streamline marketers’ workflows and increase productivity. Some companies are working on creative platforms that allow marketers to use generated AI to create ads and virtual influencers. Some companies are working in new areas such as generative engine optimization (GEO) to help brands optimize their visibility in AI search results. One is to help brands advertise to AI agents.
“We want to disrupt traditional advertising agencies,” Bolbi Liu, founder of AI ad tech startup AdsGency, told Business Insider. In October, AdsGency announced it had raised $12 million in a seed round led by XYZ Venture Capital.
Leading advertising agencies are aware that if they don’t implement AI, they risk being left behind. Major agency groups, from UK-based WPP to French holding company Publicis to US advertising giant Omnicom, have pledged to invest hundreds of millions of dollars in AI over the next few years. Publicis is looking for an AI company to acquire.
You can make a lot of money. A Boston Consulting Group survey of 200 senior marketers conducted last year found that 71% of chief marketing officers plan to invest at least $10 million annually in generative AI over the next three years, an increase of 57% of respondents in the 2024 edition of the survey.
Business Insider spoke to the founder of a startup building tools to disrupt advertising and marketing with AI. These founders shared the pitch decks they used to impress investors and raise venture capital funding.
