During my ~2 decades of experience of implementing advanced analytics & AI solutions at enterprises, I have seen the importance of use case selection. I analyzed 100+ AI use cases, their real-life examples and categorized them by business function and industry. Follow the links below based on your area of focuss:
- AI Use Cases for Business Functions: Analytics, customer service, cybersecurity, data, finance, HR, marketing, operations sales, strategy and legal, and tech.
- AI Use Cases for Industries: Automotive & autonomous things, education, fashion, fintech, healthTech, manufacturing, non-profits, retail, and telecom.
- Other AI Use Cases
For all business AI applications and their real-life examples/ case studies, you can filter:
AI use cases with real-life examples
Natural language processing
Enabling machines to understand, interpret, and generate human language for communication, analysis, and automation.
Fraud detection
Identifying suspicious transactions and behaviors to prevent financial loss and cybercrime.
Predictive maintenance
Forecasting equipment failures to schedule maintenance and reduce downtime.
Sales forecasting
Predicting future sales trends to guide business planning and resource allocation.
Lead Generation
Identifying and engaging potential customers through data-driven targeting.
Personalized Marketing
Customizing advertising and content recommendations based on user behavior.
Data entry automation
Replaces manual data input with intelligent automation, reducing human errors and increasing the speed of data processing across systems.
Invoice processing
Automating the extraction, validation, and processing of invoices to streamline financial operations and reduce errors.
Supply chain management
Managing and optimizing logistics, procurement, and distribution processes for efficiency and cost reduction.
Supply chain optimization
Enhancing supply chain visibility and efficiency through predictive analytics and automation.
Inventory optimization
Managing stock levels using automated demand forecasting and replenishment strategies.
Compliance
Ensuring regulatory compliance through automated monitoring, reporting, and risk assessment.
Conversational AI & chatbots
Enhances customer service by automating responses, routing queries, and integrating with backend systems for real-time data access.
KPI monitoring
Automates the collection, visualization, and alerting of key performance indicators, providing real-time insights for decision-making.
Customer analytics
Analyzing customer behavior and trends to optimize business strategies and engagement.
Workforce management
Optimizing workforce allocation and scheduling to enhance efficiency and reduce costs.
Network optimization
Optimizing network performance for speed, reliability, and resource utilization.
Real-time analytics
Processing and analyzing data instantly for timely decision-making.
Call classification
Categorizing calls based on topics, sentiment, or urgency.
Call intent discovery
Identifying the purpose behind customer calls to optimize responses.
Automated machine learning (AutoML)
Simplifying ML model creation without extensive expertise.
Geo-analytics
Analyzing location-based data to uncover spatial patterns and trends.
Data integration
Combining data from multiple sources for unified access and analysis.
Data labeling
Annotating data to enhance machine learning model accuracy.
Data visualization
Representing complex data through intuitive charts and graphs.
Data transformation
Converting data into suitable formats for analysis and processing.
Data preparation
Cleaning and structuring data for analysis and modeling.
Data management / monitoring
Ensuring data consistency, accessibility, and security.
Debt collection automation
Enhancing debt recovery through automated workflows and communication.
Credit lending & scoring
Assessing creditworthiness and risk based on data analysis.
Loan recovery
Automating strategies for tracking and collecting unpaid loans.
Employee monitoring
Tracking employee activity to optimize productivity and compliance.
Performance management
Monitoring and improving workforce efficiency and outcomes.
Retail sales bots
Assisting customers with product recommendations and transactions.
Knowledge management
Organizing and optimizing information access for efficiency.
Tutoring
Providing AI-driven educational assistance and personalized learning.
Patient data analytics
Extracting insights from medical data to improve care.
Personalized medicine
Tailoring treatments based on individual health data.
Drug discovery
Accelerating pharmaceutical research through AI-driven analysis.
Assisted /Automated diagnosis
Supporting healthcare professionals with AI-powered diagnostics.
Industry
Business Function
Generative AI Use Cases
Generative AI involves AI models generating output for tasks where there isn’t a single correct answer (e.g., creative writing). Since the launch of ChatGPT, its popularity has exploded. Use cases include content creation for marketing, software code generation, user interface design, and many others.
For more: Generative AI use cases.
Figure 1: The increase in “Generative AI” on Google.
AI Use Cases for Business Functions
Here are the most common artificial intelligence applications covering marketing, sales, customer services, security, data, technology, and other processes.
> Analytics
General solutions
- Analytics Platform: Empower your employees with unified data and tools to perform advanced analyses, quickly identify problems, and provide data insights.
- Analytics Services: Satisfy your custom analytics needs with these end-to-end solution providers. Vendors assist with your business objectives by offering turnkey solutions.
- Automated Machine Learning (autoML): AI powered machines can assist data scientists in optimizing machine learning models. With the rise of data and analytics capabilities, automation is increasingly essential in data science. AutoML automates time-consuming machine learning tasks, such as data entry, allowing companies to deploy models and automate processes more quickly.
Specialized solutions
- Conversational Analytics: Leverage conversational interfaces to analyze your business data. Natural Language Processing helps you work with voice data and more, enabling automated analysis of reviews and suggestions.
- E-Commerce Analytics: Specialized analytics systems designed to handle the surge in e-commerce data. Optimize your sales funnel and customer traffic to maximize profits.
- Geo-Analytics Platform: Analyze detailed satellite imagery for predictive insights. Utilize spatial data to achieve your business goals and capture real-time changes in any landscape.
- Image Recognition and Visual Analytics: Analyze visual data using advanced image and video recognition systems. Extract meaningful insights from large volumes of images and videos.
- Real-Time Analytics: Gain real-time insights for time-sensitive decisions. Act promptly to maintain your KPIs. Use machine learning to explore unstructured data without disruptions.
> Customer Service
- Call Analytics: Use advanced analytics on call data to uncover insights that improve customer satisfaction and operational efficiency. Identify patterns and optimize your results by analyzing customer reviews through voice data, pinpointing areas for improvement.
- Real-life example: Sestek indicates that ING Bank observed a 15% increase in sales quality score and a 3% decrease in overall silence rates after they integrated AI into their contact systems.
- Call Classification: Leverage natural language processing (NLP) to understand customer intentions, allowing agents to focus on higher value-added activities. Identify the nature of customer needs before routing calls, ensuring that the appropriate department handles the issue. This approach enhances efficiency and boosts satisfaction rates.
- Call Intent Discovery: Leverage NLP and machine learning to estimate and manage customer intent (e.g., churn) to enhance satisfaction and business metrics. Analyzing customer sentiment through voice level and pitch can reveal micro-emotions driving decision-making. Explore how to detect customer intent with chatbot intent recognition.
- Chatbot for Customer Service (Self – Service Solution): As AI algorithms improve, chatbots can understand more complex queries. Create 24/7 intelligent, self-improving chatbots that handle most inquiries and transfer customers to live agents when needed. This reduces customer service costs and increases satisfaction, allowing human representatives to focus on more specific customer needs. Read for more insights on chatbots in customer service or discover chatbot platforms.
- Chatbot Analytics: Analyze customer interactions with your chatbot to assess its overall performance. Identify shortcomings and areas for improvement, and measure customer satisfaction with the chatbot.
- Chatbot testing: Use semi-automated and automated testing frameworks to evaluate chatbot performance before deployment. Prevent catastrophic failures by identifying weaknesses in the conversational flow.
- Customer Contact Analytics: Apply advanced analytics to all customer contact data to gain insights that boost satisfaction and efficiency. Utilize NLP to achieve higher satisfaction rates.
- Customer Service Response Suggestions: Bots listen to agents’ calls, suggesting best practice responses to enhance customer satisfaction and standardize the customer experience. This approach can also increase upsells and cross-sells by providing the right suggestions.
- Social Listening & Ticketing: Use NLP and machine vision to identify customers needing contact and respond automatically or assign them to relevant agents, improving satisfaction. Analyze social media data to determine whom to sell to and what products to offer.
- Intelligent Call Routing: Route calls to the most qualified agents available. Intelligent routing systems use data from all customer interactions to optimize satisfaction. By considering customer profiles and agent performance, you can match the right service with the right agent to achieve superior net promoter scores. Feel free to read case studies about matching customer to right agent in our emotional AI examples article.
- Survey & Review Analytics: Use NLP to analyze text fields in surveys and reviews, uncovering insights that improve satisfaction. Automate the process by mapping relevant keywords to appropriate scores, reducing the time required for report generation.
- Real-life example: Protobrand used to manually analyze reviews through hand-coding but now automates much of the work with Gavagai, allowing the company to handle larger volumes of data while completing analyses efficiently. Learn more about survey analytics in our related article.
- Voice Authentication: Authenticate customers without passwords using biometric voice recognition, enhancing satisfaction and minimizing issues with forgotten passwords. Customers can access confidential information with their unique voice ID, providing a secure alternative to traditional authentication methods like SSN digits.
> Cybersecurity
DLP
Data loss prevention (DLP) software leverage AI technologies to achieve
- Real time detection of sensitive data beyond those identified using rules-based approached
- Intelligent access control learning from allowed data access patterns to reduce false positives
For more, see best practices for using AI in DLP.
Network monitoring
Typical use cases include:
- Anomaly detection in network traffic to identify cyberattacks
- Automated network optimization to manage peak loads at optimal cost without harming user experience.
For real-life examples: AI in network monitoring
> Data
- Data Cleaning & Validation Platform: Avoid garbage in, garbage out by ensuring the quality of your data with appropriate data cleaning processes and tools. Automate the validation process by using external data sources. Regular maintenance cleaning can be scheduled, and the quality of the data can be increased.
- Data Integration: Combine your data from different sources into meaningful and valuable information. Data traffic depends on multiple platforms. Therefore, managing this huge traffic and structuring the data into a meaningful format will be important. Keep your data lake available for further analysis.
- Data Management & Monitoring: Keep your data high quality for advanced analytics. Adjust the quality by filtering the incoming data. Save time by automating manual and repetitive tasks.
- Data Preparation Platform: Prepare your data from raw formats with data quality problems to a clean, ready-to-analyze format. Use extract, transform, and load (ETL) platforms to fine-tune your data before placing it into a data warehouse.
- Data Transformation: Transform your data to prepare it for advanced analytics. If it is unstructured, adjust it for the required format.
- Data Visualization: Visualize your data for better analytics and decision-making. Let the dashboards speak. Convey your message more easily and more esthetically.
- Data Labeling: Unless you use unsupervised learning systems, you need high quality labeled data. Label your data to train your supervised learning systems. Human-in-the-loop systems auto label your data and crowdsource labeling data points that cannot be auto-labeled with confidence.
- Synthetic Data: Computers can artificially create synthetic data to perform certain operations. The synthetic data is usually used to test new products and tools, validate models, and satisfy AI needs. Companies can simulate not yet encountered conditions and take precautions accordingly with the help of synthetic data. They also overcome the privacy limitations as it doesn’t expose any real data. Thus, synthetic data is a smart AI solution for companies to simulate future events and consider future possibilities. You can have more information on synthetic data from our related article.
> Energy
- Smart grid optimization: AI can help balance supply and demand in real-time by predicting energy consumption patterns, integrating renewable energy sources more efficiently, and detecting grid anomalies. This way, it can allow to improve smart grid solutions‘ resilience and reduce outages.
- Energy consumption forecasting: Machine learning algorithms can help forecast short- and long-term energy usage at building, district, or national levels. This predictions allow aligning production with demand, optimizing pricing strategies, and ensuring energy efficiency in both residential and industrial settings.
- Predictive maintenance in energy infrastructure: AI can be applied to monitor turbines, transformers, and pipelines to detect early signs of failure. It helps reduce downtime, extend asset life, and lower maintenance costs through data-driven predictions and automated alert systems.
- Renewable energy forecasting: AI features can improve the accuracy of solar and wind generation forecasts based on weather, historical data, and sensor inputs. This way, users can enhance integration of renewables into the energy mix while reducing reliance on backup fossil fuel sources.
- Energy trading optimization: Reinforcement learning and advanced analytics can generate real-time, risk-adjusted trading decisions in volatile energy markets. It maximizes profits and minimizes imbalances by identifying optimal bidding strategies.
- Energy demand response management: AI models can control and automate energy consumption during peak demand periods. This way, companies can shift usage intelligently based on dynamic pricing, environmental conditions, and user behavior to reduce grid stress and costs.
- Fusion reactor design optimization: ML can optimize stellarator designs, accelerating development of clean and safe fusion energy. ML models act as surrogates for complex physics simulations, enabling faster, more efficient design iterations. Simplify engineering requirements, reduce costs, and bring fusion energy closer to reality by combining scientific modeling with AI-driven innovation.
> Finance
Finance business function led by the CEO completes numerous repetitive tasks involving quantitative skills which makes them a good fit for AI transformation:
- Billing / invoicing reminders: Leverage accessible billing services that remind your customers to pay with generative AI powered messages.
- Invoice automation & AP automation: Invoice processing is a highly repetitive process that many companies perform manually. This causes human errors and high costs, especially when a high volume of documents needs to be processed. Invoice automation solutions can extract relevant data from invoices of different formats (e.g. PDF, e-invoices), perform automated invoice validation and select the right expense codes for the invoice minimizing human involvement to edge cases. Invoice automation is available in most ERP systems via plugins. For ERP specific examples, check out:
For more, see AI use cases in AP automation.
> HR
- Employee Monitoring: Monitor your employees for better productivity measurement. Provide objective metrics to see how well they function. Forecast their overall performance with the availability of massive amounts of data.
- Hiring: Hiring is a prediction game: Which candidate, starting at a specific position, will contribute more to the company? Machine and recruiting chatbots‘ better data processing capabilities augment HR employees in various parts of hiring such as finding qualified candidates, interviewing them with bots to understand their fit or evaluating their assessment results to decide if they should receive an offer.
- HR Analytics: HR analytics services are like the voice of employee analysis. Look at your workforce analytics and make better HR decisions. Gain actionable insights and impactful suggestions for higher employee satisfaction.
- HR Retention Management: Predict which employees are likely to churn and improve their job satisfaction to retain them. Detect the underlying reasons for their motive for seeking new opportunities. By keeping them at your organization, lower your human capital loss.
- Performance Management: Manage your employees’ performance effectively and fairly without hurting their motivation. Follow their KPI’s on your dashboard and provide real-time feedback. This would increase employee satisfaction and lower your organization’s employee turnover. Actualize your employee’s maximum professional potential with the right tools.
You can also read our article on HR technology trends.
> Marketing
A 2021 survey conducted among global marketers revealed that 41% of respondents saw an increase in revenue growth and improved performance due to the use of AI in their marketing campaigns.
Marketing can be summarized as reaching the customer with the right offer, the right message, at the right time, through the right channel, while continually learning. To achieve success, companies can leverage AI-powered tools to get familiar with their customers better, create more compelling content, and perform personalized marketing campaigns. AI can provide accurate insights and suggest smart marketing solutions that would directly reflect on profits with customer data. You can find the top three AI use cases in marketing:
- Marketing analytics: AI systems learn from, analyze, and measure marketing efforts. These solutions track media activity and provide insights into PR efforts to highlight what is driving engagement, traffic, and revenue. As a result, companies can provide better and more accurate marketing services to their customers. Besides PR efforts, AI-powered marketing analytics can lead companies to identify their customer groups more accurately. By discovering their loyal customers, companies can develop accurate marketing strategies and also retarget customers who have expressed interest in products or services before. Feel free to read more about marketing analytics with AI from this article.
- Personalized Marketing: The more companies understand their customers, the better they serve them. AI can assist companies in this task and support them in giving personalized experiences for customers. As an example, suppose you visited an online store and looked at a product but didn’t buy it. Afterward, you see that exact product in digital ads. More than that, companies can send personalized emails or special offers and recommend new products that go along with customers’ tastes.
- Context-Aware Marketing: You can leverage machine vision and natural language processing (NLP) to understand the context where your ads will be served. With context-aware advertising, you can protect your brand and increase marketing efficiency by ensuring your message fits its context, making static images on the web come alive with your messages.
For more, check out AI use cases in marketing or AI for email marketing. AI-powered email marketing software is among the first AI tools that marketers should work with.
> Operations
- Cognitive / Intelligent Automation: Combine robotic process automation (RPA) with AI to automate complex processes with unstructured information. Digitize your processes in weeks without replacing legacy systems, which can take years. Bots can operate on legacy systems learning from your personnel’s instructions and actions. Increase your efficiency and profitability ratios. Increase speed and precision, and many more. Feel free to check intelligent automation use cases for more.
- Robotic Process Automation (RPA) Implementation: Implementing RPA solutions requires effort. Suitable processes need to be identified. If a rules-based robot will be used, the robot needs to be programmed. Employees’ questions need to be answered. That is why most companies get some level of external help. Generally, outsourcing companies, consultants, and IT integrators are happy to provide temporary labor to undertake this effort.
- Process Mining: Leverage process mining algorithms to mine your processes and understand your actual processes in detail. Process mining tools can provide fastest time to insights about your as-is processes as demonstrated in process mining case studies. Check out process mining use cases & benefits for more.
- Predictive Maintenance: Predictively maintain your robots and other machinery to minimize disruptions to operations. Implement big data analytics to estimate the factors that are likely to impact your future cash flow. Optimize PP&E spending by gaining insight regarding the possible factors.
- Inventory & Supply Chain Optimization: Leverage machine learning to take your inventory& supply chain optimization to the next level. See the possible scenarios in different customer demands. Reduce your stock, keeping spending, and maximize your inventory turnover ratios. Increase your impact factor in the value chain.
Admin
- Building Management: Sensors and advanced analytics improve building management. Integrate IoT systems in your building for lower energy consumption and many more. Increase the available data by implementing the right data collection tools for effective building management.
- Digital Assistant: Digital assistants are mature enough to replace real assistants in email communication. Include them in your emails to schedule meetings. They have already scheduled hundreds of thousands of meetings.
> Sales
Pre-Sales
- Sales Forecasting: AI allows automatic and accurate sales forecasts based on all customer contacts and previous sales outcomes. Automatically forecast sales accurately based on all customer contacts and previous sales outcomes. Give your sales personnel more sales time while increasing forecast accuracy.
- Real-life example: Hewlett Packard Enterprise indicates that it has experienced a 5x increase in forecast simplicity, speed, and accuracy with Clari’s sales forecasting tools.
- Lead generation: Use a comprehensive data profile of your visitors to identify which companies your sales reps need to connect. Generate leads for your sales reps leveraging databases and social networks
Sales
- Sales Data Input Automation: Data from various sources will be effortlessly and intelligently copied into your CRM. Automatically sync calendar, address book, emails, phone calls, and messages of your salesforce to your CRM system. Enjoy better sales visibility and analytics while giving your sales personnel more sales time.
- Predictive sales/lead scoring: Use AI to enable predictive sales. Score leads to prioritize sales rep actions based on lead scores and contact factors. Sales forecasting is automated with increased accuracy thanks to systems’ granular access to lead scores and sales rep performance. For scoring leads, these systems leverage anonymized transaction data from their customers, sales data of this specific customer. For assessing contact factors, these systems leverage anonymized data and analyze all customer contacts such as email and calls.
- AI-based agent coaching: Both AI and emotion AI can be leveraged to coach sales reps and customer service employees by:
- Sales Rep Response Suggestions: AI will suggest responses during live conversations or written messages with leads. Bots will listen in on agents’ calls suggesting best practice answers to improve sales effectiveness
- Sales Rep Next Action Suggestions: Your sales reps’ actions and leads will be analyzed to suggest the next best action. This situation wise solution will help your representatives to find the right way to deal with the issue. Historical data and profile of the agent will help you to achieve higher results. All are leading to more customer satisfaction.
- Sales Content Personalization and Analytics: Preferences and browsing behavior of high priority leads are analyzed to match them with the right content, aimed to answer their most important questions. Personalize your sales content and analyze its effectiveness allowing continuous improvement.
- Retail Sales Bot: Use bots on your retail floor to answer customer’s questions and promote products. Engage with the right customer by analyzing the profile. Computer vision will help you to provide the right action depending on the characteristics and mimics of the customer.
- Meeting Setup Automation (Digital Assistant): Leave a digital assistant to set up meetings freeing your sales reps time. Decide on the targets to prioritize and keep your KPI’s high.
- Prescriptive Sales: Most sales processes exist in the mind of your sales reps. Sales reps interact with customers based on their different habits and observations. Prescriptive sales systems prescribe the content, interaction channel, frequency, price based on data on similar customers.
- Sales Chatbot: Chatbots are ideal to answer first customer questions. If the chatbot decides that it can not adequately serve the customer, it can pass those customers to human agents. Let 24/7 functioning, intelligent, self-improving bots handle making initial contacts to leads. High value, responsive leads will be called by live agents, increasing sales effectiveness.
Sales analytics
As Gartner discusses, sales analytic systems provide functionality that supports discovery, diagnostic, and predictive exercises that enable the manipulation of parameters, measures, dimensions, or figures as part of an analytic or planning exercise. Machine learning algorithms can automate the data collection process and present solutions to improve sales performance. To have more detailed information, you can read our article about sales analytics.
- Customer Sales Contact Analytics: Analyze all customer contacts, including phone calls or emails, to understand what behaviors and actions drive sales. Advanced analytics on all sales call data to uncover insights to increase sales effectiveness
- Sales Call Analytics: Advanced analytics on call data to uncover insights to increase sales effectiveness. See how well your conversation flow performs. Integrating data on calls will help you to identify the performance of each component in your sales funnels.
- Sales attribution: Leverage big data to attribute sales to marketing and sales efforts accurately. See which step of your sales funnel performs better. Pinpoint the low performing part by the insights provided by analysis.
- Sales Compensation: Determine the right compensation levels for your sales personnel. Decide on the right incentive mechanism for the sales representatives. By using the sales data, provide objective measures, and continuously increase your sales representatives’ performance.
For more on AI in sales.
> Strategy & Legal
- Presentation preparation: Top management presentations in most companies involve slides (e.g. PowerPoint). Generative AI presentation software can prepare slides from prompts.
Legal counsels can rely on AI in:
- Contract drafting
- Contract review
- Legal research
For more: Legal AI software
> Tech
- No code AI & app development: AI and App development platforms for your custom projects. Your in-house development team can create original solutions for your specific business needs.
- Analytics & Predictive Intelligence for Security: Analyze data feeds about the broad cyber activity as well as behavioral data inside an organization’s network to come up with actionable insights to help analysts predict and thwart impending attacks. Integrate external data sources the watch out for global cyber threats and act timely. Keep your tech infrastructure intact or minimize losses.
- Knowledge Management: Enterprise knowledge management enables effective and effortless storage and retrieval of enterprise data, ensuring organizational memory. Increased collaboration by ensuring the right people are working with the right data. Seamless organizational integration through knowledge management platforms.
- Natural Language Processing Library/ SDK/ API: Leverage Natural Language Processing libraries/SDKs/APIs to quickly and cost-effectively build your custom NLP powered systems or to add NLP capabilities to your systems. An in-house team will gain experience and knowledge regarding the tools. Increased development and deployment capabilities for your enterprise.
- Image Recognition Library/ SDK/ API: Leverage image recognition libraries/SDKs/APIs to quickly and cost-effectively build your custom image processing systems or to add image processing capabilities to your existing systems.
- Secure Communications: Protect employee communications like emails or phone conversations with advanced multilayered cryptography & ephemerality. Keep your industry secrets safe from corporate espionage.
- Deception Security: Deploy decoy-assets in a network as bait for attackers to identify, track, and disrupt security threats such as advanced automated malware attacks before they inflict damage. Keep your data and traffic safe by keeping them engaged in decoys. Enhance your cybersecurity capabilities against various forms of cyber attacks
- Autonomous Cybersecurity Systems: Utilize learning systems to efficiently and instantaneously respond to security threats, often augmenting the work of security analysts. Lower your risk of human errors by providing greater autonomy for your cybersecurity. AI-backed systems can check compliance with standards.
- Smart Security Systems: AI-powered autonomous security systems. Functioning 24/7 for achieving maximum protection. Computer vision for detecting even the tiniest anomalies in your environment. Automate emergency response procedures by instant notification capabilities.
- Machine Learning Library/ SDK/ API: Leverage machine learning libraries/SDKs/APIs to quickly and cost-effectively build your custom learning systems or to add learning capabilities to your existing systems.
- AI Developer: Develop your custom AI powered solutions with companies experienced in AI development. Create turnkey projects and deploy them to the specific business function. Best for companies with limited in-house capabilities for artificial intelligence.
- Deep Learning Library/ SDK/ API: Leverage deep learning libraries/SDKs/APIs to quickly and cost-effectively build your custom learning systems or to add learning capabilities to your systems.
- Developer Assistance: Assist your developers using AI to help them intelligently access the coding knowledge on the web and learn from suggested code samples. See the best practices for specific development tasks and formulate your custom solution. Real-time feedback provided by the huge history of developer mistakes and best practices.
- AI Consultancy: Provides consultancy services to support your in-house AI development, including machine learning and data science projects. See which units can benefit most from AI deployment. Optimize your artificial intelligence spending for the best results from the insight provided by a consultant.
AI Use Cases for Industries
> Automotive & Autonomous Things
Autonomous things including cars and drones are impacting every business function from operations to logistics.
- Driving Assistant: Required components and intelligent solutions to improve rider’s experience in the car. Implement AI-Powered vehicle perception solutions for the ultimate driving experience.
- Vehicle Cybersecurity: Secure connected and autonomous cars and other vehicles with intelligent cybersecurity solutions. Guarantee your safety by hack-proof mechanisms. Protect your intelligent systems from attacks.
- Vision Systems: Vision systems for self-driving cars. Integrate vision sensing and processing in your vehicle. Achieve your goals with the help of computer vision.
- Self-Driving Cars: From mining to manufacturing, self-driving cars/vehicles are increasing the efficiency and effectiveness of operations. Integrate them into your business for greater efficiency. Leverage the power of artificial intelligence for complex tasks.
> Education
For more: Generative AI applications in education
> Fashion
- Creative Design
- Virtual try-on
- Trend analysis
For more: Generative AI applications in fashion
> FinTech
- Fraud Detection: Leverage machine learning to detect fraudulent and abnormal financial behavior, and/or use AI to improve general regulatory compliance matters and workflows. Lower your operational costs by limiting your exposure to fraudulent documents.
- Insurance & InsurTech: Leverage machine learning to process underwriting submissions efficiently and profitably, quote optimal prices, manage claims effectively, and improve customer satisfaction while reducing costs. Detect your customer’s risk profile and provide the right plan.
- Financial Analytics Platform: Leverage machine learning, Natural Language Processing, and other AI techniques for financial analysis, algorithmic trading, and other investment strategies or tools.
- Travel & expense management: Use deep learning to improve data extraction from receipts of all types including hotel, gas station, taxi, grocery receipts. Use anomaly detection and other approaches to identify fraud, non-compliant spending. Reduce approval workflows and processing costs per unit.
- Credit Lending & Scoring: Use AI for robust credit lending applications. Use predictive models to uncover potentially non-performing loans and act. See the potential credit scores of your customers before they apply for a loan and provide custom-tailored plans.
- Loan recovery: Increase loan recovery ratios with empathetic and automated messages.
- Robo-Advisory: Use AI finance chatbot and mobile app assistant applications to monitor personal finances. Set your target savings or spending rates for your own goals. Your finance assistant will handle the rest and provide you with insights to reach financial targets.
- Regulatory Compliance: Use Natural Language Processing to quickly scan legal and regulatory text for compliance issues, and do so at scale. Handle thousands of paperwork without any human interaction.
- Data Gathering: Use AI to efficiently gather external data such as sentiment and other market-related data. Wrangle data for your financial models and trading approaches.
- Debt Collection: Leverage AI to ensure a compliant and efficient debt collection process. Effectively handle any dispute and see your success right in debt collection.
- Conversational banking: Financial institutions engage with their customers on a variety of communication platforms (WhatsApp, mobile app, website etc.) via conversational AI tools to increase customer satisfaction and automate many tasks like customer onboarding.
> HealthTech
- Patient Data Analytics: Analyze patient and/or 3rd party data to discover insights and suggest actions. Greater accuracy by assisted diagnostics. Lower the mortality rates and increase patient satisfaction by using all the diagnostic data available to detect the underlying reasons for the symptoms.
- Personalized Medications and Care: Find the best treatment plans according to patient data. Provide custom-tailored solutions for your patients. By using their medical history, genetic profile, you can create a custom medication or care plan.
- Drug Discovery: Find new drugs based on previous data and medical intelligence. Lower your R&D cost and increase the output, all leading to greater efficiency. Integrate FDA data, and you can transform your drug discovery by locating market mismatches and FDA approval or rejection rates.
- Real-Time Prioritization and Triage: Prescriptive analytics on patient data enabling accurate real-time case prioritization and triage. Manage your patient flow by automatization. Integrate your call center and use language processing tools to extract the information, priorate patients that need urgent care, and lower your error rates. Eliminate error-prone decisions by optimizing patient care.
- Early Diagnosis: Analyze chronic conditions leveraging lab data and other medical data to enable early diagnosis. Provide a detailed report on the likelihood of the development of certain diseases with genetic data. Integrate the right care plan for eliminating or reducing the risk factors.
- Assisted or Automated Diagnosis & Prescription: Suggest the best treatment based on the patient complaint and other data. Put in place control mechanisms that detect and prevent possible diagnosis errors. Find out which active compound is most effective against that specific patient. Get the right statistics for superior care management.
- Pregnancy Management: Monitor mother and fetus health to reduce mothers’ worries and enable early diagnosis. Use machine learning to uncover potential risks and complications quickly. Lower the rates of miscarriage and pregnancy-related diseases.
- Medical Imaging Insights: Advanced medical imaging to analyze and transform images and model possible situations. Use diagnostic platforms equipped with high image processing capabilities to detect possible diseases.
- Healthcare Market Research: Prepare hospital competitive intelligence by tracking market prices. See the available insurance plans, drug prices, and many more public data to optimize your services. Leverage NLP tools to analyze the vast size of unstructured data.
- Healthcare Brand Management and Marketing: Create an optimal marketing strategy for the brand based on market perception and target segment. Tools that offer high granularity will allow you to reach the specific target and increase sales of healthcare providers.
- Gene Analytics and Editing: Understand genes and their components and predict the impact of gene edits.
- Device and Drug Comparative Effectiveness: Analyze drug and medical device effectiveness. Rather than just using simulations, test on other patient’s data to see the effectiveness of the new drug, compare your results with benchmark drugs to make an impact with the drug.
- Healthcare chatbot: Use a chatbot to schedule patient appointments, give information about certain diseases or regulations, fill in patient information, handle insurance inquiries, and provide mental health assistance. You can also use intelligent automation with chatbot capabilities.
- Healthcare AI agent: Use an AI agent to schedule appointments, provide information about diseases or health regulations, document patient data, handle insurance questions, assist with mental health support, and automate clinical and administrative tasks with intelligent chatbot capabilities.
For more, feel free to check our article on the use cases of AI in the healthcare industry.
> Manufacturing
- Manufacturing Analytics: Also called industrial analytics systems, these systems allow you to analyze your manufacturing process from production to logistics to save time, reduce cost, and increase efficiency. Keep your industry effectiveness at optimal levels.
- Collaborative Robots: Cobots provide a flexible method of automation. Cobots are flexible robots that learn by mimicking human workers’ behavior.
- Robotics: Factory floors are changing with programmable collaborative bots that can work next to employees to take over more repetitive tasks. Automate physical processes such as manufacturing or logistics with the help of advanced robotics. Increased your connected systems by centralizing the whole manufacturing process. Lower your exposures to human errors.
> Non-Profits
- Personalized donor outreach and engagement based on historical data to increase fundraising levels while avoiding email fatigue.
- Donor identification via techniques like look-alike audiences.
See more use cases of AI in fundraising.
> Retail
- Cashierless Checkout: Self-checkout systems have many names. They are called cashierless, cashier-free, or automated checkout systems. They allow retail companies to serve customers in their physical stores without the need for cashiers. Technologies that allowed users to scan and pay for their products have been used for almost a decade now, and those systems did not require great advances in AI. However, these days we are witnessing systems powered by advanced sensors and AI to identify purchased merchandise and charge customers automatically.
> Telecom
- Network investment optimization: Both wired and wireless operators need to invest in infrastructure like active equipment or higher bandwidth connections to improve Quality of Service (QoS). Machine learning can be used to identify highest ROI investments that will result in less churn and higher cross and up-sell.
Other AI Use Cases
This was a list of areas by business function where out-of-the-box solutions are available. However, AI, like software, has too many applications to list here. You can also take a look at our AI in business article to read about AI applications by industry. Also, feel free to check our article on AI services.
It is important to get started fast with high impact applications and generate business value without spending months of effort. For that, we recommend companies to use no code AI solutions to quickly build AI models.
Once companies deploy a few models to production, they need to take a deeper look at their AI/ML development model.
We examined the pros and cons of this approaches in our article on making the build or buy decisions regarding AI.
You can also check out our list of AI tools and services:
These articles about AI may also interest you:
💡Conclusion
AI is being applied across nearly every industry, with real-world examples showcasing its potential in marketing, manufacturing, finance, and beyond. This growing variety of use cases listed above highlights AI’s practical impact across business functions.
Yet, value creation requires more than just adopting AI. Organizations must align AI tools with specific goals, ensure ethical data use, and provide the right infrastructure and talent. The most successful use cases combine innovation with strategic execution.
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Though most use cases have been categorized based on our experience, we also took a look at Tractica’s AI use cases list before finalizing the list. Other sources:
Principal Analyst
Cem Dilmegani
Principal Analyst
Cem’s work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE and NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and resources that referenced AIMultiple.
Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised enterprises on their technology decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.
He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem’s work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.
Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.
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