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TikTok will start automatically labeling AI-generated content created on other platforms, the social media giant announced Thursday, becoming the first video-sharing platform to do so.
The social media giant will begin using automatic flagging technology on photos and videos starting Thursday. … [+]
important facts
TikTok said in a statement that it will be the first video-sharing platform to use content credentials. Content Credentials is an industry-wide Coalition on Content Provenance and Authenticity (C2PA) technology that attaches metadata to AI, such as where and when content was created. -Generated content allows platforms to instantly recognize and label it.
Thursday's statement said it would apply to content created on “several other platforms,” but did not indicate which platforms would be included. Forbes has contacted TikTok for more information.
Content Credentials began rolling out to video and photo content on Thursday, and TikTok announced it will soon extend to audio-only content as well. The labeling technology also applies to his TikTok videos shared on other platforms, allowing users to see “when, where and how the content was created or edited,” according to the statement.
Additionally, TikTok said it will partner with MediaWise to release 12 videos on media literacy throughout the year and launch a separate campaign on AI labeling and misleading content.
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TikTok already labels AI-generated content created using its own special effects. This feature was announced last September and hinted at the possibility of automatic labeling in the future. The video sharing platform has also released a first-of-its-kind tool that allows users to label their own AI-generated content. Thursday's announcement follows a similar update from Meta in February, a day after the Oversight Committee urged major companies to review their current approaches to such content. The company announced it will begin labeling AI-generated images on Facebook and Instagram “in the coming months.” YouTube also announced guidelines in November that would allow record labels to remove videos containing AI-generated artist voices, according to the Guardian. Big tech companies like TikTok, Meta, and Youtube have outlined plans to control his AI-generated content through the historic election year of 2024.
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Over 37 million. TikTok announced Thursday that more TikTok content creators have been using its special effects labeling tool since September.
tangent
On Tuesday, the social media giant filed a lawsuit against the company's China-based owner, ByteDance, challenging new legislation that would require it to sell its app or face a ban in the United States. Ta. The lawsuit claims the bill was signed late by President Joe Biden. In April, the First Amendment was violated.
References
TikTok files lawsuit to challenge US ban (Forbes)
AI-generated images to be labeled on Meta, Instagram, and Facebook—fighting people trying to deceive (Forbes)
AI and tech giant says how it plans to manage content in 2024, the world's biggest election year (Forbes)
YouTube to offer option to flag AI-generated songs that mimic artists' voices (Guardian)
