“The reason we think it's so important to us to own a large part of our data infrastructure is because we think customers should be asking themselves: If you're renting the data, are you really renting the intelligence and have you really thought through the business case?” Hagedorn asked.
The hope for clients adopting these new apps is that they will be able to change the pace of their marketing and become more results-focused.
Publicis hopes that cutting out all the BS and having a real discussion about how AI can aid in business solutions will bring about positive change in the industry.
