File Photo: Openai will quickly introduce controls and plan to instruct content rights owners on how characters are being used in SORA and share revenue. | Photo credit: Reuters
Openai, creator of ChatGpt, will quickly introduce controls that will instruct the owner of content rights to use how characters will be used in the AI video generation tool SORA and plan to share revenue with those who allow such use.
The artificial intelligence company provides rights holders with “more detailed control over character creation.”
Altman said options for copyright holders, such as television and film studios, include being able to block the use of characters.
Scrutiny over AI-generated content and its impact on intellectual property rights is growing as businesses navigate ways of balancing innovation and fair compensation for creators.
Openai launched SORA as a standalone app this week. This was initially available in the US and Canada. The app's videos can be up to 10 seconds long.
The app has quickly risen in popularity, allowing users to create and share AI videos that can spin from copyrighted content and share them to streams like social media.
Its copyright policy is expected to create tension in Hollywood. Disney, at least one major studio, has opted out of bringing material into the app, people familiar with the issue told Reuters.
Openai will also introduce a revenue sharing model to copyright holders that allow characters to be generated by users, Altman writes.
He said users often create significantly more video content than expected for their niche audiences, prompting the need for a monetization strategy.
Altman acknowledged that the revenue sharing framework “takes some trial and error to take it,” but said implementation would start soon, as Openai intends to test the various approaches within SORA.
Microsoft-Backed Openai launched a SORA model for public use last year, expanding its foray into multimodal AI technology, competing with similar text tourid tools from Meta and Alphabet.
Meta recently announced Vibes, a platform that allows users to create and share videos generated in short format AI.
Published – October 6, 2025 10:00am IST
