File Photo: Nvidia said it will launch a new AI chip by the end of next year, designed to handle complex features such as video and software creation. | Photo credit: Reuters
Nvidia said Tuesday it will launch a new artificial intelligence chip by the end of next year, designed to handle complex features such as video and software creation.
The chip, called “Rubin CPX,” is built on Nvidia's next-generation Rubin Architecture. It is the successor to the latest “Blackwell” technology that marked the company's foray into offering a larger processing system.
As AI systems become more refined and data-heavy tasks like “vibe coding,” AI assist code generation and video generation, the processing needs of the industry are intensifying.
AI models can use up to 1 million tokens to process an hour of video content. This is a challenging feat for traditional GPUs. A token refers to the unit of data processed by the AI model.
To improve this, NVIDIA integrates various steps of the drawn processing sequence into the new chip, such as video decoding, encoding, and inference, as the AI model generates the output.
Investing $100 million in these new systems could help generate $5 billion in token revenue, the company said as Wall Street is increasingly focusing on returning from pouring hundreds of billions of dollars into AI hardware.
With the competition to develop the most sophisticated AI systems, Nvidia has become the world's most valuable company, leading the dominant share of the AI chip market with its expensive and best processors.
Published – September 10th, 2025, 10:09 AM IST
