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Meta has launched a new feature called “Vibes,” a short video feed within the AI AI app and within Meta.ai.
The company is pitching it as its own view of Tiktok or Instagram reels, but there is one major difference. All single videos are created by artificial intelligence. Announcing CEO Mark Zuckerberg in an Instagram post featuring surreal machine-made visuals, the feed allows users to generate videos from scratch or remix existing videos. Before sharing, they can tweak the visuals, fine-tune the music layers, and change the style. You can post directly to your VibeFeed or cross-publishes on Instagram or Facebook.
The early version of Vibes is driven through a partnership with AI image creators Midjourney and Black Forest Labs, but Meta continues to develop its in-house model.
However, despite the big developments, user responses have been largely rejected. Comments on Zuckerberg's post reflect growing frustration with low-quality synthetic content online, ranging from “everyone gang wants this” to accusations of the flood platform on “AI Slop.” The backlash is particularly impressive given the recent emphasis on Meta being “real storytelling” and discouraging non-inventive videos across its platform.
The launch comes as Meta is actively increasing its AI ambitions to keep up with rivals such as Openai, Anthropic, and Google Deepmind.
Earlier this year, the company reorganized its AI initiative under Meta Superintelligence Labs, and was then split into four units focused on basic models, research, product integration and infrastructure.
Still, the move underscores Meta's intention to remain relevant to AI races, but the overwhelming reception to the vibe suggests convincing users to accept the AI-Only video feed.
